Pengaruh brand satisfaction, emotional brand attachment, brand love, terhadap brand loyatty

DETAIL KOLEKSI

Pengaruh brand satisfaction, emotional brand attachment, brand love, terhadap brand loyatty

Oleh : Praja Panca Putra

Info Katalog

Nomor Panggil : 022001905008

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Kurniawati

Subyek : Brand name products;Consumer satisfaction

Kata Kunci : brand satisfaction, emotional brand attachment, brand love, brand loyalty

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2023_TA_SMJ_022001905008_Halaman-Judul.pdf	11
2.	2023_TA_SMJ_022001905008_Lembar-Pengesahan.pdf	6
3.	2023_TA_SMJ_022001905008_Bab-1_Pendahuluan.pdf	6
4.	2023_TA_SMJ_022001905008_Bab-2_Tinjauan-Pustaka.pdf	9
5.	2023_TA_SMJ_022001905008_Bab-3_Metode-Penelitian.pdf	16
6.	2023_TA_SMJ_022001905008_Bab-4_Analisa-dan-pembahasan.pdf	10
7.	2023_TA_SMJ_022001905008_Bab-5_Kesimpulan.pdf	3
8.	2023_TA_SMJ_022001905008_Daftar-Pustaka.pdf	3
9.	2023_TA_SMJ_022001905008_Lampiran.pdf	24

Abstrak
Abstract

P Penelitian ini bertujuan untuk Untuk menganalisa pengaruh positif brand satisfaction, Emotional Brand Attachment, Brand Love dan brand loyalty pada smartphone. Data diperoleh dengan cara menyebarkan kuesioner kepada responden di Jakarta dan Padang, yang menggunakan media sosial Instagram, Facebook, Twitter. Penelitian ini akan menggunakan data cross-sectionaldengan teknik pengambilan sampelnya menggunakanpurposive sampling. Instrumen dalam menganalisis datanya menggunakanstructural equation modeling (SEM). Penelitian ini memperlihatkan implikasi bagi perusahaan untuk menguatkan merek, maka perusahaan harus memperhatikan variabel-variabel sepertibrand satisfaction, Emotional Brand Attachment, Brand Love dan brand loyalty

T The purpose of this study is to analyze the positive influence of brand satisfaction, Emotional Brand Attachment, Brand Love and brand loyalty on smartphones. Data was obtained by distributing questionnaires to respondents in Jakarta and Padang, using social media Instagram, Facebook, Twitter. The data used is cross-sectional data and using purposive sampling as the sampling method. The analytical tool used is structural equation modeling (SEM). This research has implications for companies to strengthen brands, so companies must pay attention to variables such as brand satisfaction, Emotional Brand Attachment, Brand Love and brand loyalty.