Pengaruh personalization, responsiveness dan connectedness terhadap customer loyalty shopee Indonesia

DETAIL KOLEKSI

Pengaruh personalization, responsiveness dan connectedness terhadap customer loyalty shopee Indonesia

5.0

Oleh : Venna Fitriany Munadji

Info Katalog

Nomor Panggil : 022160020

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2021

Pembimbing 1 : Willy Arafah

Subyek : Marketing;Management

Kata Kunci : mobile shopping, interacmobile tivity, customer engagement, customer loyalty

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2021_TA_SMJ_022160020_Halaman-Judul.pdf	11
2.	2021_TA_SMJ_022160020_Lembar-Pengesahan.pdf	6
3.	2021_TA_SMJ_022160020_Bab-1-Pendahuluan.pdf	7
4.	2021_TA_SMJ_022160020_Bab-2-Tinjauan-Pustaka.pdf
5.	2021_TA_SMJ_022160020_Bab-3-Metode-Penelitian.pdf	14
6.	2021_TA_SMJ_022160020_Bab-4-Analisis-dan-Pembahasan.pdf
7.	2021_TA_SMJ_022160020_Bab-5-Kesimpulan.pdf
8.	2021_TA_SMJ_022160020_Daftar-Pustaka.pdf	4
9.	2021_TA_SMJ_022160020_Lampiran.pdf

Abstrak
Abstract

P Penelitian ini bertujuan untuk menguji Pengaruh Personalization, Responsiveness, dan Connectedness terhadap Customer Loyalty Shopee Indonesia. Metode pengumpulan data penelitian ini menggunakan kuesioner dengan teknik purposive sampling kepada 115 responden yang pernah berbelanja online pada aplikasi Shopee. Alat analisis yang digunakan adalah Structural Equation Modeling (SEM) melalui program AMOS dan SPSS. Hasil penelitian ini menunjukan bahwa Personalization berpengaruh positif terhadap Customer Engagement, Responsiveness berpengaruh positif terhadap Customer Engagement, Connectedness berpengaruh positif terhadap Customer Engagement, Customer Engagement berpengaruh positif terhadap Customer Loyalty.

T This study aims to examine the effect of personalization, responsiveness, and connectedness on Shopee Indonesia's customer loyalty. This research data collection method using a questionnaire with purposive sampling technique to 115 respondents who have shopped online on the Shopee application. The analytical tool used is Structural Equation Modeling (SEM) through the AMOS and SPSS programs. The results of this study indicate that Personalization has a positive effect on Customer Engagement, Responsiveness has a positive effect on Customer Engagement, Connectedness has a positive effect on Customer Engagement, Customer Engagement has a positive effect on Customer Loyalty.