Anteseden dan konsekuensi dari emotion
Nomor Panggil : 2016_TA_MJ_022121198
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2016
Pembimbing 1 : Sri Vandayuli Riorini
Subyek : Brand loyalty;Food quality
Kata Kunci : service quality, atmospherics, emotion.
Status Posting : Published
Status : Lengkap
No. | Nama File | Hal. | Link |
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1. | 2016_TA_MJ_022121198-Halaman-judul.pdf | 16 | |
2. | 2016_TA_MJ_022121198.pdf-Bab-1.pdf | ||
3. | 2016_TA_MJ_022121198.pdf-Bab-2.pdf |
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4. | 2016_TA_MJ_022121198.pdf-Bab-3.pdf |
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5. | 2016_TA_MJ_022121198.pdf-Bab-4.pdf |
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6. | 2016_TA_MJ_022121198.pdf-Bab-5.pdf |
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7. | 2016_TA_MJ_022121198-Daftar-pustaka.pdf | ||
8. | 2016_TA_MJ_022121198-Lampiran.pdf |
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P Penelitian ini bertujuan untuk menguji dan menganalisis anteseden dari emotion konsumen fast food restoran waralaba dimana food quality, service quality, atmospherics merupakan anteseden dari emotion, sedangkan brand loyalty merupakan konsekuensi dari emoion. Sampel yang digunakan dalam penelitian ini berjumlah 150 responden. Pengujian dilakukan dengan metode Structural Equation Model (SEM). Hasil dari penelitian ini adalah (1) food quality berpengaruh positif terhadap emotion, (2) service quality berpengaruh positif terhadap emotion, (3) atmospherics berpengaruh positif terhadap emotion, dan (4) emotion berpengaruh positif terhadap brand loyalty. Saran untuk penelitian selanjutnya adalah: (1) meneliti restoran dengan sistem buffet, (2) meneliti restoran yang berada di hotel atau mall, (3) menambahkan variable price.
T This study aims to examine and analyze the antecedents of consumer emotion fast food restaurant franchises where food quality, service quality, atmospherics is an antecedent of emotion, while brand loyalty is a consequence of emoion. The sample used in this study amounted to 150 respondents. The test is done by Structural Equation Model (SEM) method. The result of this research is (1) food quality have positive effect to emotion, (2) service quality have positive effect to emotion, (3) atmospherics have positive effect to emotion, and (4) emotion have positive effect to brand loyalty. Suggestions for further research are: (1) researching restaurants with buffet system, (2) researching restaurant in hotel or mall, (3) adding variable price.