T This study aims to analyze the influence of attitude towards online shopping on online shopping intention, the influence of perceived utility on online shopping intention, and the influence of perceived risk of contagion on online shopping intention. the research design employed in this study uses a hypothesis testing method, aiming to determine whether there is a significant influence between the variables. the sample consists of 190 respondents who purchased goods or necessities during the covid-19 pandemic within the last six (6) months, selected using purposive sampling. the test results indicate that attitude towards online shopping has a positive effect on online shopping intention, perceived utility has a positive effect on online shopping intention, and perceived risk of contagion also positively influences online shopping intention.the managerial implications of this study suggest that a positive attitude toward online shopping is greatly influenced by ease of use, speed, convenience, and perceptions of security, trust, and the credibility of online shopping platforms. consumers with limited knowledge tend to have a negative attitude; therefore, adequate education and information are crucial, especially when platforms are optimally available across various devices. perceived utility also plays a vital role in increasing consumers’ purchase intention, in which benefits such as time efficiency, easy access, competitive pricing, and product variety must be clearly experienced by users. thus, managers need to provide value-added features such as fast search functions, relevant product recommendations, accurate product information, attractive promotions, as well as supporting services like delivery tracking, convenient payment options, and responsive customer service. on the other hand, the perceived risk of contagion when shopping in physical stores has become a strong driver for consumers to switch to online shopping, especially in the post-pandemic context. this presents a strategic opportunity to emphasize the safety aspects of online shopping, such as contactless delivery, hygiene protocols in packaging, and logistics transparency through trusted delivery partners. by implementing strategies that account for the diverse attitudes of consumers and address aspects of both utility and safety, online shopping intention can be significantly increased.