Dampak brand hate bagi perusahaan
Info Katalog
File Repositori
Nomor Panggil : 2019_TA_MJ_022143003
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Luki Adiati Pramono
Subyek : Marketing management;Marketing - Brand image
Kata Kunci : brand hate, negative past experience, brand avoidance, negative word of mouth
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2019_TA_MJ_022143003_Halaman-Judul.pdf | 16 | |
| 2. | 2019_TA_MJ_022143003_Bab-1.pdf | ||
| 3. | 2019_TA_MJ_022143003_Bab-2.pdf |
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| 4. | 2019_TA_MJ_022143003_Bab-3.pdf |
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| 5. | 2019_TA_MJ_022143003_Bab-4.pdf |
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| 6. | 2019_TA_MJ_022143003_Bab-5.pdf |
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| 7. | 2019_TA_MJ_022143003_Daftar-Pustaka.pdf | 6 | |
| 8. | 2019_TA_MJ_022143003_Lampiran.pdf |
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M Model Persamaan (SEM). Hasil penelitian ini menunjukkan bahwa Pengalaman Masa lalu Negatif mempengaruhi Brand Hate, Brand Hate mempengaruhi Brand Avoidance dan Negative Word of Mouth
M Model Persamaan (SEM). Hasil penelitian ini menunjukkan bahwa Pengalaman Masa lalu Negatif mempengaruhi Brand Hate, Brand Hate mempengaruhi Brand Avoidance dan Negative Word of Mouth
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