T This study aims to analyze the factors of liquidity management and its impact on the profitability of conventional banks in indonesia. liquidity management includes the deposit to asset ratio, cash reserve ratio, loan to deposit ratio, and average bank lending rate. profitability is measured by roa, roe, and nim. the sample consists of 42 conventional banks in indonesia listed on the indonesia stock exchange from 2019 - 2023. purposive sampling was used, and data were analyzed using panel data regression with eviews 9 software. the results indicate that the loan to deposit ratio positively affects roa. the average bank lending rate negatively affects roa. the cash reserve ratio negatively impacts nim. the loan to deposit ratio positively affects nim. the average bank lending rate negatively impacts nim. the findings suggest implications for financial managers to optimize the distribution of quality credit, efficiently manage cash reserves, and implement competitive interest rate strategies to enhance the profitability of the bank