Anteseden dan konsekuensi sikap viewers pada food vlogger sate taichan di channel youtube
Info Katalog
File Repositori
Nomor Panggil : 2019_TA_MJ_022121086
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Asep Hermawan
Subyek : Consumer behavior;Electronic commerce
Kata Kunci : attitude viewers, attractiveness, expertise, purchase intention, trustwortiness, word of mouth inten
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2019_TA_MJ_022121086_Halaman-Judul.pdf | ||
| 2. | 2019_TA_MJ_022121086_Bab-1.pdf | 10 | |
| 3. | 2019_TA_MJ_022121086_Bab-2.pdf |
|
|
| 4. | 2019_TA_MJ_022121086_Bab-3.pdf |
|
|
| 5. | 2019_TA_MJ_022121086_Bab-4.pdf |
|
|
| 6. | 2019_TA_MJ_022121086_Bab-5.pdf |
|
|
| 7. | 2019_TA_MJ_022121086_Daftar-Pustaka.pdf | ||
| 8. | 2019_TA_MJ_022121086_Lampiran.pdf |
|
T Tujuan penelitian ini adalah untuk mengetahui pengaruh daya tarik, kepercayaan, keahlian vloger terhadap sikap penonton pada vloger Sate Taichan yang dapat meningkatkan minat beli dan minat komunikasi mulut ke mulut secara online dari kanal/saluran Youtube. Metode penelitian ini dirancang dengan pengujian hipotesis. Pengumpulan data yang digunakan dalam penelitian ini adalah metode survei online dengan menggunakan instrumen kuesioner. Teknik pengambilan sampel dengan purposive sampling pada mahasiswa Universitas Trisakti sebanyak 121 responden. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh positif daya tarik, kepercayaan, keahlian vloger terhadap sikap penonton pada vloger Sate Taichan, terdapat pengaruh positif sikap penonton pada vloger Sate Taichan terhadap minat beli dan minat komunikasi mulut ke mulut secara online.
T The purpose of this research is to aims the influence of attractiveness, trustwortiness, expertise food vloger toward attitude viewers at vloger Sate Taichan to increasing purchase intention and word of mouth intention from a channel youtube. The designed methodology of this research is by testing hypothesis. Collecting data which used in this research was method of surveying line with use instruments questionairs. The technique sampled taking in this research used purposive sampling as many as 121 respondents Trisakti University students. The result in this research show that there are have effects positive and significant attractiveness, trustwortiness, and expertise food vloger toward attitude viewers at vloger Sate Taichan. And then, attitude viewers to vloger Sate Taichan have effects positive and significan to increasing purchase intention and word of mouth intention from a channel youtube.
Peran mediasi sikap pada pengaruh norma subjektif dan religiusitas terhadap intensi pembelian
FEB - Usakti
Anteseden dan konsekuensi affective identification dan satisfaction pada restoran cepat saji
FEB - Usakti
Pengaruh attitude, subjective norm, perceived behavioral control, halal awareness terhadap purchase intention
FEB - Usakti
Peran customer engagement dalam memediasi pengaruh gamification terhadap repurchase intention
FEB - Usakti
Pengaruh social media marketing dan price terhadap purchase intention melalui brand image
FEB - Usakti
Pengaruh e-wom terhadap purchase intention konsumen melalui brand equity pada apparel brands
FEB - Usakti
Pengaruh content, information credibility, expertise, dan attractiveness terhadap buyers purchase decision
FEB - Usakti
Pengaruh country of origin terhadap purchase intention pada pasar smartphone di indonesia
FEB - Usakti
Dampak influencer social media pada consumer well-being dan purchase intention perspective youtube
FEB - Usakti
Pengaruh credibility social media influencer terhadap purchase intention pada produk skincare
FEB - Usakti
Pengaruh website design, reliable service, trust, personalisation terhadap purcahse intention e-grocery.
FEB - Usakti
Pengaruh service quality, perceived value, storeatmosphere terhadap customer satisfaction danpurchase intention
FEB - Usakti
Pengaruh social presence dan live streaming quality terhadap purchase intention pada e-commerce
FEB - Usakti
Anteseden environmental concerns dan social influence terhadap willingness to pay pada brand eco fashion di jakarta.
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Pengaruh economic drivers dan social drivers terhadap increased purchase intentions melalui customer commitment
FEB - Usakti
Pengaruh perceived service quality dan perceived price terhadap repurchase intention pada provider telepon genggam
FEB - Usakti
Antecedents dari repurchase intention, word-of-mouth dan feedback pada industri penerbangan low cost carrier
FEB - Usakti
Anteseden dan konsekuensi dari kepercayaan pelanggan kepada tenaga penjual Bank Mandiri
FEB - Usakti
Pengaruh customer satisfaction, inertia dan zone of tolerance terhadap customer loyalty
FEB - Usakti
Pengaruh brand image, product involvement, product knowledge terhadap counterfeits purchase intention
FEB - Usakti
Pengaruh ethicality of the advertisement dan likeabilit of the advertisemen terhadap purchase intention
FEB - Usakti
Pengaruh electronic word of mouth terhadap brand image dan purchase intention pada produk handphone
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh cognition,affection,conation dan brand awareness terhadap future purchase intention
FEB - Usakti
Pengaruh collectivism, environmental visibilities dan subjective norms terhadap green purchase intention.
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7357)
- FK (2156)
- FKG (3532)
- FTSP (1168)
- FTI (3223)
- FTKE (2524)
- FALTL (2097)
- FSRD (758)