DETAIL KOLEKSI

Pengaruh social media marketing terhadap brand awareness dan customer acquisition outlet makanan cepat saji pada generasi Y dan Z di Jakarta

Oleh : Muhammad Fahmi Akbar Siregar

Info Katalog

Nomor Panggil : 022001801060

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2024

Pembimbing 1 : Kurniawati

Subyek : Marketing - Management;Branding (Marketing)

Kata Kunci : social media marketing, ,customer acquisition

Status Posting : Published

Status : Lengkap

File Repositori
No. Nama File Hal. Link
1. 2024_TA_SMJ_022001801060_Halaman-Judul.pdf 8
2. 2024_TA_SMJ_022001801060_Lembar-Pengesahan.pdf 6
3. 2024_TA_SMJ_022001801060_Bab-1-Pendahuluan.pdf 8
4. 2024_TA_SMJ_022001801060_Bab-2-Tinjauan-Pustaka.pdf 9
5. 2024_TA_SMJ_022001801060_Bab-3-Metode-Penelitian.pdf 20
6. 2024_TA_SMJ_022001801060_Bab-4-Analisis-dan-Pembahasan.pdf 13
7. 2024_TA_SMJ_022001801060_Bab-5-Kesimpulan.pdf 3
8. 2024_TA_SMJ_022001801060_Daftar-Pustaka.pdf 9
9. 2024_TA_SMJ_022001801060_Lampiran.pdf 18

P Penelitian ini bertujuan untuk menganalisis pengaruh dari Social Media terhadap Brand Awareness dan Customer Acquisition. Sampel yang digunakan dalam penelitian ini berjumlah 280 responden yang dikumpulkan dengan menggunakan metode purposive sampling. Alat analisis data yang digunakan untuk pengujian validitas, reliabilitas, dan hypothesis testing menggunakan Software SPSS sedangkan untuk Structural Equation Model (SEM) melalui program Software AMOS. Hasil penelitian ini mennjukan bahwa Social Media berpengaruh positif terhadap Brand Awareness. Social Media berpengaruh positif terhadap Customer Acquisition. Brand Awareness tidak terdapat berpengaruh positif terhadap terhadap Customer Acquisition Penelitian selanjutnya disarankan untuk menambah variabel lainnya seperti Purchase Intention, Brand Loyalty, Brand Trust, dan Customer Behavior (Bushara et al., 2023)

T This study aims to analyze the impact of Social Media on Brand Awareness and Customer Acquisition. The sample used in this research consisted of 280 respondents collected using purposive sampling method. The data analysis tools used for validity testing, reliability, and hypothesis testing were SPSS software, while Structural Equation Modeling (SEM) was conducted through AMOS software. The results of this study indicate that Social Media has a positive influence on Brand Awareness and Customer Acquisition. However, Brand Awareness does not have a positive impact on Customer Acquisition. For further research, it is suggested to add other variables such as Purchase Intention, Brand Loyalty, Brand Trust, and Customer Behavior (Bushara et al., 2023).

Koleksi Terkait (Kata Kunci = 66 Judul)

Anteseden firm created performance pada coffee shop
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Pengaruh social media marketing ,attitude,brand awarness,brand loyalty,electronic word of mouth terhadap purchase intention
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Analisa pengaruh social media marketing, brand consciousness dan value consciousness terhadap brand loyalty 5.0
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Antecedent of perceived social media marketing in developing brand loyalty
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Pengaruh social media marketing terhadap brand loyalty, brand consciousness dan value consciousness
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Pengaruh social media marketing, corporate social responsibility, sales promotion, store environment terhadap customer retention melalui perceived value 0.0
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Pengaruh corporate social responsibility, social media marketing, store environment, sales promotion, dan perceived value terhadap purchase decision pada matahari department store
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Pengaruh social media marketing, brand consciousness dan value consciousness terhadap brand loyalty 5.0
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Anteseden brand loyalty 1.0
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Anteseden purchase decision 5.0
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Anteseden dari purchase decision
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Pengaruh social media marketing activity terhadap brand awareness, brand image dan brand loyalty 0.0
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Anteseden dan konsekuensi consumer brand engagement 5.0
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Anteseden positive word of mouth pada brand sneakers di Indonesia
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Pengaruh social media marketing dan destination image terhadap intention to visit the destination 5.0
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Anteseden dari brand equity pada Starbucks Indonesia
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Konsekuensi social media marketing activity dan customer experience pada media sosial instagram
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Pengaruh social media marketing corporate social responsibilty dan price promotion terhadap word of mounth
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Peran consumer engagement dalam memediasi pengaruh social media marketing terhadap EWOM Intention
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Peran dari social media marketing, brand experience, brand trust terhadap brand equity pada coffe-shop di Indonesia 2.5
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Anteseden dari purchase intention
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Pengaruh social media marketing di instagram terhadap purchase intention pada produk fashion
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Pengaruh social media marketing terhadap consumer brand engagement dan purchase intention
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Anteseden repurchase intention pada produk kosmetik halal
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Pengaruh social media marketing terhadap repurchase intention yang dimediasi oleh brand awareness dan e-wom 5.0
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Anteseden consumer response
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Pengaruh elemen periklanan media sosial terhadap brand engagement dan purchase intention
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Pengaruh product knowledge, perceived consumer effectiveness, social media marketing dan attitude terhadap intention pembelian makanan organik
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Dampak pemasaran konten, pemasaran sosial media, kenyamanan online terhadap proses keputusan pembelian konsumen
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Anteseden dari purchase intention
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Peran social media marketing activities dalam meningkatkan brand loyalty 4.0
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Pengaruh iklan media sosial terhadap brand engagement dan purchase intention pada transportasi ride hailing
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The effect of social media marketing on electronic word of mouth mediated by consumer engagement 5.0
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Analisis pengaruh content marketing, social media marketing dan online convenience terhadap consumer buying decision process
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Konsekuensi social media marketing activities kedai kopi lokal kekinian
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Anteseden dari purchase intention 5.0
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Pengaruh promosi harga, tanggung jawab sosial perusahaan, dan pemasaran media sosial terhadap word of mouth ( studi kasus Gofood)
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Pengaruh social media marketing terhadap consumer purchase intention : peran customer trust dan brand loyalty sebagai variabel mediasi
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Anteseden dari purchase intention
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Dampak social media marketing (smm) activities terhadap brand equity melalui peran mediasi brand love dan brand trust 5.0
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Pengaruh social media marketing activities, brand equity dan social brand engagement terhadap purchase intention
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Pengaruh social media marketing activities terhadap brand loyalty: peran mediasi brand affect dan customer engagement
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Dampak dari social media marketing terhadap brand loyalty pada perusahaan perbankan 3.0
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Pengaruh perceived social media marketing activities terhadap consumer-based brand equity dengan mediasi yang dimoderasi
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Anteseden brand love dan reusage intention pada media sosial
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Pengaruh social media marketing activities terhadap brand equity pada internet service provider (isp) di indonesia: dimediasi oleh brand love dan brand trust
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Pengaruh media social marketing, corporate social responsibility, dan price promotion terhadap word of mouth
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sikap pengguna terhadap intesitas perilaku social media marketing : jual beli mobil bekas
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Pengaruh social media marketing activities terhadap green fashion product, willingness to pay dan purchase intention
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Pengaruh digital marketing terhadap purchase intention yang dimoderasi oleh brand Equity pada produk skincare 0.0
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Anteseden repurchase intention pada produk sepatu running di Indonesia
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Konsekuensi social media marketing activities
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Anteseden dari purchase intention
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Analysis of the influence of consumer purchase intentions on green product purchase
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Pengaruh social media marketing efforts terhadap brand loyalty yang dimediasi oleh multidimensi customer brand engagement pada produk fashion
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Pengaruh social media marketing dan destination image terhadap intention to visit the destination
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Anteseden purchase intention pada coffee shop lokal di Jakarta
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Peran brand experience dan brand image dalam memediasi pengaruh social media marketing terhadap purchase intention pada brand skincare
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Peran brand consciousness dan emotional experience dalam memediasi pengaruh socialmedia marketing terhadap purchase intention pada brand skincare
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Pengaruh social media marketing terhadap electronics word of mouth dan peran mediasi brand equity dan brand identity antara electronics word of mouth terhadap willingness to pay konsumen mobil listrik 5.0
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Pengaruh social media marketing terhadap purchase intention melalui brand trust dan brand loyalty
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Anteseden repurchase intention kosmetik halal
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Peran user engagement dan perceived value dalam memediasi pengaruh social media marketing activity terhadap self-brand connection
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Pengaruh social media marketing terhadap brand loyalty: peran mediasi brand trust dan brand consciousness
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Pengaruh social media marketing terhadap brand loyalty melalui brand credibility pada industri hotel
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Anteseden dan konsekuensi brand loyalty pada konser festival musik the sound project 5.0
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