Antecedents of Intention to visit a hotel

DETAIL KOLEKSI

Antecedents of Intention to visit a hotel

Oleh : Jasmine Fadhillah Karina

Info Katalog

Nomor Panggil : 022001903002

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Luki Ardiati Pratomo

Subyek : Marketing - Management;Social responsibility of business

Kata Kunci : ethical branding, socially and environmental responsibility, trust, intention to visit.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2023_TA_SMJ_022001903002_Halaman-Judul.pdf	9
2.	2023_TA_SMJ_022001903002_Lembar-Pengesahan.pdf	6
3.	2023_TA_SMJ_022001903002_Bab-1-Pendahuluan.pdf	5
4.	2023_TA_SMJ_022001903002_Bab-2-Tinjauan-Pustaka.pdf	8
5.	2023_TA_SMJ_022001903002_Bab-3-Metodologi-Penelitian.pdf	11
6.	2023_TA_SMJ_022001903002_Bab-5-Kesimpulan.pdf	3
7.	2023_TA_SMJ_022001903002_Daftar-Pustaka.pdf	5
8.	2023_TA_SMJ_022001903002_Lembar-Pengesahan.pdf	6

Abstrak
Abstract

T Tujuan dari penelitian ini adalah untuk menguji pengaruh ethical branding dalam industri perhotelan untuk menarik minat pelanggan untuk berkunjung karena dibukanya kembali kegiatan pariwisata setelah pandemi berakhir. Penelitian ini merupakan penelitian pengujian hipotesis yang dilakukan di Indonesia. Sampel untuk penelitian ini terdiri dari 133 responden yang pernah mengunjungi hotel setelah masa lockdown atau pandemi berakhir di Indonesia, dengan spesifikasi responden yang memiliki pengalaman mengunjungi industri perhotelan dalam dua tahun terakhir setelah pandemi lockdown. Data tersebut diperiksa dengan bantuan Statistical Software Packages (SPSS) dan Structural Equation Modelling (SEM). Berdasarkan hasil penelitian, terdapat pengaruh positif antara ethical branding terhadap tanggung jawab sosial dan lingkungan, ethical branding terhadap niat berkunjung, dan kepercayaan terhadap niat berkunjung. Hasil penelitian ini diharapkan dapat digunakan sebagai referensi bagi perusahaan industri jasa khususnya pengelola hotel dalam melihat faktor-faktor yang mempengaruhi niat pelanggan untuk mengunjungi sebuah hotel dalam memaknai etika yang baik.

T The goal of this research is to examine the effect of ethical branding in the hotel industry to attract customers' intention to visit due to reopened tourism activities after the pandemic ended. This is a hypothesis testing research that was carried out in Indonesia. The sample for this study consisted of 133 responders for those who have visited a hotel after the lockdown period or the pandemic ended in Indonesia, with specific respondents with have had experience in the hotel industry in the last two years after the lockdown pandemic. The data was examined with the help of the Statistical Software Packages (SPSS) and Structural Equation Modeling (SEM). According to the findings of the study, there was a positive influence between ethical branding affected social and environmental responsibility, ethical branding affected intention to visit, and trust has effected in intention to visit. The results of this study are expected to be used as a reference for service industry companies especially hotel manager seeing the factors that affect customers intention to visit a hotel in interpreting good ethics.