Anteseden green product buying decision pada produkber eco-label

DETAIL KOLEKSI

Anteseden green product buying decision pada produkber eco-label

Oleh : Putri Dinda Marsella

Info Katalog

Nomor Panggil : 022001901156

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Ayu Ekasari

Subyek : Marketing--Management;Green products

Kata Kunci : environmental consiousnes eco-label, attitude, green advertising, price , green product buying decis

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2023_TA_SMJ_022001901156_Halaman-Judul.pdf	10
2.	2023_TA_SMJ_022001901156_Lembar-Pengesahan.pdf	6
3.	2023_TA_SMJ_022001901156_Bab-1-Pendahuluan.pdf	8
4.	2023_TA_SMJ_022001901156_Bab-2-Tinjaua-nPustaka.pdf	19
5.	2023_TA_SMJ_022001901156_Bab-3-Metodologi-Penelitian.pdf	19
6.	2023_TA_SMJ_022001901156_Bab-4-Analisis-dan-Pembahasan.pdf	19
7.	2023_TA_SMJ_022001901156_Bab-5-Kesimpulan.pdf	3
8.	2023_TA_SMJ_022001901156_Daftar-Pustaka.pdf	6
9.	2023_TA_SMJ_022001901156_Lampiran.pdf	38

Abstrak
Abstract

P Pencemaran dan kerusakan lingkungan di Indonesia telah terjadi di mana-mana. Kerusakan hutan, banjir pada musim hujan, dan kekeringan pada musim kering merupakan contoh akumulasi pencemaran yang tidak terkendali. Dalam penelitian ini rancangan penelitian yang digunakan adalah pengujian hipotesis (Hypothesis Testing). Dalam penelitian ini, terdapat enam variabel yang digunakan yaitu (1) environmental consiousnes, (2) eco-label, (3) attitude, (4) green advertising (5)price dan (6) green product buying decision. Penelitian ini menggunakan metode regresi linear berganda dengan jumlah sampel sebanyak 240 responden. Hasil penelitian ini adalah terdapat hubungan antara Ecolabel, Attitude, Green Advertising, Price terhadap green product buying decision. Sedangkan Environmental Consciousness tidak tedapat hubungan dengan green product buying decision. Untuk manajer atau pemasar yang sudah menggunakan ecolabel dapat melakukan untuk mengukur tingkat kepuasan dan loyalitas pelanggan terhadap produk dengan ecolabel. Ini dapat membantu manajer pemasaran dalam mengidentifikasi aspek produk yang perlu ditingkatkan dan menjaga loyalitas pelanggan yang lebih tinggi.

E Environmental pollution and damage in Indonesia have occurred everywhere. Deforestation, floods during the rainy season, and droughts during the dry season are examples of uncontrolled accumulation of pollution. In this study, the research design used is hypothesis testing. There are six variables used in this research: (1) environmental consciousness, (2) eco-label, (3) attitude, (4) green advertising, (5) price, and (6) green product buying decision. This research uses multiple linear regression method with a sample size of 240 respondents. The results of this research show that there is a relationship between Eco-label, Attitude, Green Advertising, Price, and green product buying decision. However, there is no relationship between Environmental Consciousness and green product buying decision. For managers or marketers who already use eco-labels, they can measure customer satisfaction and loyalty towards products with eco-labels. This can help marketing managers identify aspects of the product that need improvement and maintain higher customer loyalty.