DETAIL KOLEKSI

Pengaruh social media marketing terhadap keputusan pembeli pada pelanggan market place


Oleh : Kevin Sugiarto

Info Katalog

Nomor Panggil : 022001901022

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Subyek : Marketing management;Internet marketing

Kata Kunci : advertising attractiveness, influencer marketing, online customer reviews and purchase decision

Status Posting : Published

Status : Lengkap


File Repositori
No. Nama File Hal. Link
1. 2023_TA_SMJ_022001901022_Halaman-Judul.pdf 12
2. 2023_TA_SMJ_022001901022_Lembar-Pengesahan.pdf 6
3. 2023_TA_SMJ_022001901022_Bab-1-Pendahuluan.pdf 10
4. 2023_TA_SMJ_022001901022_Bab-2-Tinjauan-Pustaka.pdf 10
5. 2023_TA_SMJ_022001901022_Bab-3-Metode-Penelitian.pdf 4
6. 2023_TA_SMJ_022001901022_Bab-4-Analisis-dan-Pembahasan.pdf 11
7. 2023_TA_SMJ_022001901022_Bab-5-Simpulan.pdf 4
8. 2023_TA_SMJ_022001901022_Daftar-Pustaka.pdf 5
9. 2023_TA_SMJ_022001901022_Lampiran.pdf 16

I Internet telah membawa dampak besar pada gaya hidup masyarakat di berbagai belahan dunia Awalnya, internet hanya diakses melaluikomputer, namun dengan berkembangnya teknologi, akses internet kini telah merambah ke berbagai perangkat seperti smartphone, tablet, dan perangkat elektronik lainnya.Dalam penelitian ini rancangan penelitian yang digunakan adalah pengujian hipotesis (Hypothesis Testing). Pada penelitian ini alat analisis data yang akan digunakan adalah Structural Equation Modeling (SEM) yang dijalankan dengan program SmartPLS dan SPSS. Terdapat pengaruh positif Advertising Attractiveness, Influencer Marketing terhadap Purchase Decision. Tidak terdapat pengaruh positif Online Customer Reviews terhadap Purchase Decision

I Internet has had a significant impact on the lifestyles of people in various parts of the world. Initially, it was only accessible through computers, but with the advancement of technology, internet access has now extended to various devices such as smartphones, tablets, and other wearable devices.In this research, the research design used is hypothesis testing. The data analysis tool employed in this study is Structural Equation Modeling (SEM), PLS and SPSS program.There is a positive effect of Advertising Attractiveness, Influencer Marketing on Purchase Decision. There is no positive effect of Online Customer Reviews on Purchasedecision.

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