T This study aims to examine the determinant factors that influence the loyaltyof SeaBank customers. Formerly operated under the name of Bank KesejahteraanEkonomi (BKE) in Indonesia, SeaBank is a digital bank owned by PT Sea Group,a subsidiary of PT Shopee. The official change of name was based on the Letter ofDecision of the Deputy Commissioner for Banking Supervision of the FinancialServices Authority No. KEP-12/PB.1/2021 dated 10 February 2021 regarding theApproval on the Use of the Business License under the name of PT BankKesejahteraan Ekonomi to become the Business License under the name of PTBank SeaBank Indonesia. This study covers the ease of application, SeaBankproducts, the satisfaction of the application users, system security, operational risks,and SeaBank's advantages serving as the independent variables, whereas customerloyalty is used as the dependent variable. This study is a quantitative research, andthe primary data were obtained by taking a sample of 200 SeaBank customers usingthe purposive sampling method. The results of the study prove that the ease ofapplication, the satisfaction of the application users, system security, and theadvantages of SeaBank have a positive effect on customer loyalty. Meanwhile,product and operational risk have no effect on customer loyalty.