Konsekuensi dari sensory experience, emotional experience, social experience dan service quality

DETAIL KOLEKSI

Konsekuensi dari sensory experience, emotional experience, social experience dan service quality

Oleh : Repsa Haularizki

Info Katalog

Nomor Panggil : 022002006505

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2022

Pembimbing 1 : Fatik Rahayu

Subyek : Marketing - Management;Customer satisfaction - Marketing

Kata Kunci : sensory experince, emotional experience, social experience, service quality, customer satisfaction.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2022_TA_SMJ_022002006505_Halaman-Judul.pdf	11
2.	2022_TA_SMJ_022002006505_Lembar-Pengesahan.pdf	6
3.	2022_TA_SMJ_022002006505_Bab-1-Pendahuluan.pdf	7
4.	2022_TA_SMJ_022002006505_Bab-2-Tinjauan-Pustaka.pdf	13
5.	2022_TA_SMJ_022002006505_Bab-3-Metode-Penelitian.pdf	16
6.	2022_TA_SMJ_022002006505_Bab-4-Analisis-dan--Pembahasan.pdf	10
7.	2022_TA_SMJ_022002006505_Bab-5-Kesimpulan.pdf	4
8.	2022_TA_SMJ_022002006505_Daftar-Pustaka.pdf	5
9.	2022_TA_SMJ_022002006505_Lampiran.pdf	22

Abstrak
Abstract

P Penelitian ini bertujuan menguji dan menganalisis pengaruh dari sensory experience, emotional experience, social experience, service quality terhadap customer satisfaction serta pengaruh customer satisfaction terhadap customer loyalty pada coffee shop. Sampel yang digunakan dalam penelitian ini berjumlah 210 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data dianalisis menggunakan metode Structural Equation Model (SEM). Hasil penelitian ini menunjukkan bahwa sensory experience berpengaruh positif terhadap customer satisfaction, emotional experience berpengaruh positif terhadap customer satisfaction, social satisfaction berpengaruh positif terhadap customer satisfaction, service quality berpengaruh positif terhadap customer satisfaction dan customer satisfaction berpengaruh positif terhadap customer loyalty.

T The purpose of this study was to examine and analyze the role of sensory experience, emotional experience, social experience, service quality on customer satisfaction on coffe shop and the role of customer saftisfaction on customer loaylty. The sample used in this study is 210 respondents. The sampling technique used is purposive sampling. The data are analyzed using the SEM method. The results of this study indicate that sensory experience has positive effect on customer satisfaction, emotional experience has a positive effect customer satisfaction, social satisfaction has positive effect on customer satisfaction, service quality has a positive effect on customer satisfaction and customer satisfaction has a positive effect on customer loyalty.