Kontribusi kepribadian merek terhadap kesadaran merek, kepercayaan merek dan kesetiaan merek
Info Katalog
File Repositori
Nomor Panggil : 2017_TA_MJ_022131084
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2017
Pembimbing 1 : Robert Kristaung
Subyek : Responsible brand personality;Marketing management
Kata Kunci : responsible brand personality, active brand personality, brand awareness, brand trust, brand loyalty
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2017_TA_MJ_022131084_Halaman-Judul.pdf | 17 | |
| 2. | 2017_TA_MJ_022131084_Bab-1.pdf | 8 | |
| 3. | 2017_TA_MJ_022131084_Bab-2.pdf |
|
|
| 4. | 2017_TA_MJ_022131084_Bab-3.pdf |
|
|
| 5. | 2017_TA_MJ_022131084_Bab-4.pdf |
|
|
| 6. | 2017_TA_MJ_022131084_Bab-5.pdf |
|
|
| 7. | 2017_TA_MJ_022131084_Daftar-Pustaka.pdf | 6 | |
| 8. | 2017_TA_MJ_022131084_Lampiran.pdf |
|
P Penelitian ini bertujuan untuk menguji dan menganalisis kontribusi kepribadian merek terhadap kesadaran merek, kepercayaan merek dan kesetiaan merek. Sampel yang digunakan dalam penelitian ini berjumlah 200 responden dan dikumpulkan dengan metode purposive sampling. Pengujian dilakukan dengan metode structural equation model (SEM). Hasil dari penelitian ini adalah (1) responsible brand personality tidak berpengaruh positif terhadap brand awareness, (2) active brand personality berpengaruh positif terhadap brand awareness, (3) responsible brand personality tidak berpengaruh positif terhadap brand trust, (4) active brand personality berpengaruh positif terhadap brand trust, (5) responsible brand personality tidak berpengaruh positif terhadap brand loyalty, (6) active brand personality berpengaruh positif terhadap brand loyalty.
T The objective of this study is to examine and analyze the contribution of brand personality toward brand awareness, brand trust and brand loyalty. The samples being used in this study is 200 respondents. The data collection method being used by this study is purposive sampling. The testing is conducted by structural equation model method. The findings of this study are: (1) responsible brand personality has no positive effect toward brand awareness, (2) active brand personality has positive effect toward brand awareness, (3) responsible brand personality has no positive effect toward brand trust, (4) active brand personality has positive effect toward brand trust, (5) responsible brand personality has no positive effect toward brand loyalty, (6) active brand personality has positive effect toward brand loyalty.
Pengaruh corporate social responsibility, brand awareness, dan corporate image terhadap brand equity
FEB - Usakti
Pengaruh sales promotion terhadap online shopping yang di moderasi oleh online brand trust
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty: peran mediasi brand love dan moderasi brand trust
FEB - Usakti
Pengaruh ulasan pelanggan online terhadap niat membeli konsumen wanita muda di indonesia
FEB - Usakti
Pengaruh kebijakan CSR terhadap brand image, word of mouth dan brand commitment melalui brand trust
FEB - Usakti
Perancangan ulang identitas visual produk xing xing dimsum sebagai makanan kegemaran anak muda
FSRD - Usakti
Meningkatkan brand equity menggunakan brand love,brand loyalty, brand trust, dan brand affection.
FEB - Usakti
Pengaruh customer satisfaction, brand image dan brand love terhadap brand loyalty restoran fast food di jakarta
FEB - Usakti
Pengaruh brand trust, brand image, product quality, dan price terhadap buying decision fashion batik.
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty melalui brand trust dan perceived quality pada sport wear
FEB - Usakti
Pengaruh advertising, public relation, direct marketing, sales promotion terhadap brand loyalty.
FEB - Usakti
Pengaruh brand communication terhadap brand loyalty melalui brand personality kosmetik lokal di Indonesia
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Pengaruh brand trust, brand affect terhadap purchase loyalty dan attitudinal loyalty pada produk The Body Shop
FEB - Usakti
Anticident and outcomes dari brand personality pada para pengguna vidoe game playstation
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh brand service quality, satisfaction, trust dan preference terhadap brand loyalty
FEB - Usakti
Pengaruh spokes-character terhadap brand awareness dan perceived quality dalam menciptakan brand loyalty
FEB - Usakti
Pengaruh cognition,affection,conation dan brand awareness terhadap future purchase intention
FEB - Usakti
Pengaruh kemasan, harga, dan kesadaran merek terhadap loyalitas merek pada produk "Mini Oreo"
FEB - Usakti
Pengaruh evaluasi merek,kepercayaan terhadap merek,kepuasan merek dan hubungan merek terhadap lotalitas
FEB - Usakti
Pengaruh brand evaluation, trust, satisfaction, brand relationship terhadap brand loyalty pada lipstik revlon
FEB - Usakti
Pengaruh brand communication dan brand image terhadap brand loyalty melalui brand trust
FEB - Usakti
Pengaruh brand communication, brand Image terhadap brand loyalty melalui brand trust produk minuman berkarbonasi
FEB - Usakti
Analisis pengaruh brand identification, brand image dan brand trust terhadap brand loyalty
FEB - Usakti
Pengaruh asosiasi merek,l oyalitas merek, kesadaran merek, citra merek terhadap ekuitas merek
FEB - Usakti
Analisa pengaruh social media marketing, brand consciousness dan value consciousness terhadap brand loyalty
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7359)
- FK (2156)
- FKG (3532)
- FTSP (1168)
- FTI (3279)
- FTKE (2524)
- FALTL (2097)
- FSRD (759)