Anteseden dan konsekuensi dari attachment

DETAIL KOLEKSI

Anteseden dan konsekuensi dari attachment

5.0

Oleh : Juber Bornop Sibagariang

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2024

Pembimbing 1 : Fatik Rahayu

Pembimbing 2 : Mahasiswa

Kata Kunci : homophily, social presence, physical atrractiveness, attachment, loyalty to the influencer, advertis

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2024_SK_SMJ_022001800013_Halaman-Judul.pdf
2.	2024_SK_SMJ_022001800013_Surat-Pernyataan-Revisi-Terakhir.pdf	1
3.	2024_SK_SMJ_022001800013_Surat-Hasil-Similaritas.pdf	1
4.	2024_SK_SMJ_022001800013_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf	1
5.	2024_SK_SMJ_022001800013_Lembar-Pengesahan.pdf	4
6.	2024_SK_SMJ_022001800013_Pernyataan-Orisinalitas.pdf	1
7.	2024_SK_SMJ_022001800013_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf	1
8.	2024_SK_SMJ_022001800013_Bab-1.pdf	7
9.	2024_SK_SMJ_022001800013_Bab-2.pdf	17
10.	2024_SK_SMJ_022001800013_Bab-3.pdf	17
11.	2024_SK_SMJ_022001800013_Bab-4.pdf	15
12.	2024_SK_SMJ_022001800013_Bab-5.pdf	4
13.	2024_SK_SMJ_022001800013_Daftar-Pustaka.pdf
14.	2024_SK_SMJ_022001800013_Lampiran.pdf

Abstrak
Abstract

T Tujuan utama dari penelitian ini yaitu untuk menganalisis pengaruh positif antaraHomophily, Social Presence, dan Physical Attractiveness terhadap Attachment sertapengaruh positif antara Attachment terhadap Loyalty to the Influencer, AdvertisingPerception, Advertising Credibility, dan Advertising Resistance. . Penelitain inimenggunakan data primer, yang diambil secara langsung melalui penyebarankuesioner kepada 200 responden melalui google form. Penelitian ini menggunakanmetode pengumpulan data non-probabilitas dengan Teknik pengambilan sampelpurposive. Pada penelitian ini alat analisis data yang akan digunakan adalah structuralequation modelling (SEM) yang dijalankan dengan program AMOS. SEM dianggaptepat karena jumlah variabel yang diteliti pada penelitian kali ini cukup banyak danberbentuk rerangka konseptualnya berjenjang, yang membuat penggunaan SEM lebihefisien. Kesimpulan yang dapat diambil dari penelitian ini yaitu Homophily, Socialpresence, Physical attractiveness berpengaruh positif terhadap attachment danAttachment berpengaruh positif terhadap loyalty to influencer, advertising perception,advertising credibility, advertising resistance.

T The main aim of this research is to analyze the positive influence of Homophily,Social Presence, and Physical Attractiveness on Attachment as well as the positiveinfluence of Attachment on Loyalty to the Influencer, Advertising Perception,Advertising Credibility, and Advertising Resistance. . This research uses primary data,which was taken directly by distributing questionnaires to 200 respondents via GoogleForm. This research uses a non-probability data collection method with a purposivesampling technique. In this research, the data analysis tool that will be used isstructural equation modeling (SEM) which is run with the AMOS program. SEM isconsidered appropriate because the number of variables examined in this research isquite large and it has a hierarchical conceptual framework, which makes the use ofSEM more efficient. The conclusions that can be drawn from this research are thatHomophily, Social presence, Physical attractiveness have a positive effect onattachment and Attachment has a positive effect on loyalty to influencers, advertisingperception, advertising credibility, advertising resistance.