Pengaruh brand trust, brand image, product quality, dan price terhadap buying decision fashion batik.

DETAIL KOLEKSI

Pengaruh brand trust, brand image, product quality, dan price terhadap buying decision fashion batik.

Oleh : Mochammad Rayhan Ananda Dwi Putra

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2024

Pembimbing 1 : Sri Vandayuli Riorini

Kata Kunci : Brand Trust, Brand image, Product Quality, Price, Buying Decision

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2024_SK_SMJ_022002000019_Halaman-Judul.pdf	12
2.	2024_SK_SMJ_022002000019_Surat-Pernyataan-Revisi-Terakhir.pdf	1
3.	2024_SK_SMJ_022002000019_Surat-Hasil-Similaritas.pdf	1
4.	2024_SK_SMJ_022002000019_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf	1
5.	2024_SK_SMJ_022002000019_Lembar-Pengesahan.pdf
6.	2024_SK_SMJ_022002000019_Pernyataan-Orisinalitas.pdf	1
7.	2024_SK_SMJ_022002000019_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf	1
8.	2024_SK_SMJ_022002000019_Bab-1.pdf	9
9.	2024_SK_SMJ_022002000019_Bab-2.pdf	12
10.	2024_SK_SMJ_022002000019_Bab-3.pdf	7
11.	2024_SK_SMJ_022002000019_Bab-4.pdf	10
12.	2024_SK_SMJ_022002000019_Bab-5.pdf	4
13.	2024_SK_SMJ_022002000019_Daftar-Pustaka.pdf	7
14.	2024_SK_SMJ_022002000019_Lampiran.pdf	16

Abstrak
Abstract

P Penelitian ini dilakukan untuk mengetahui pengaruh Brand Trust, Brand Image, Product Quality dan price terhadap Buying Decision. Data diperoleh dengan menyebarkan kuesioner secara online melalui link Google Form kepada 170 responden yang pernah membeli Brand Batik. Dengan teknik pengambilan sampel menggunakan metode Purposive Sampling. Uji hipotesis dalam penelitian ini menggunakan analisis regresi berganda (Multiple Regression) dengan menggunakan software SPSS 21. Hasil dalam penelitian ini menunjukkan Brand Trust, Brand Image, Product Quality dan Price berpengaruh positif terhadap Buying Decision.

T This study was conducted to determine the effect of Brand Trust, Brand Image, Product Quality and price on Buying Decision. Data was obtained by distributing questionnaires online through the Google Form link to 170 respondents who had bought Brand Batik. With the sampling technique using the Purposive Sampling method. Hypothesis testing in this study using multiple regression analysis using SPSS 21 software. The results in this study show that Brand Trust, Brand Image, Product Quality and Price have a positive effect on Buying Decision.