Anteseden firm created performance pada coffee shop
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Arwini Sumardi
Subyek : Social media - Marketing
Kata Kunci : market turbulence, technological turbulence, social media marketing capabilities, firm-created perfo
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_SK_SMJ_022002001023_Halaman-Judul.pdf | ||
| 2. | 2024_SK_SMJ_022002001023_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2024_SK_SMJ_022002001023_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2024_SK_SMJ_022002001023_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2024_SK_SMJ_022002001023_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2024_SK_SMJ_022002001023_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2024_SK_SMJ_022002001023_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2024_SK_SMJ_022002001023_Bab-1.pdf | 8 | |
| 9. | 2024_SK_SMJ_022002001023_Bab-2.pdf |
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| 10. | 2024_SK_SMJ_022002001023_Bab-3.pdf |
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| 11. | 2024_SK_SMJ_022002001023_Bab-4.pdf |
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| 12. | 2024_SK_SMJ_022002001023_Bab-5.pdf | 5 | |
| 13. | 2024_SK_SMJ_022002001023_Daftar-Pustaka.pdf | 5 | |
| 14. | 2024_SK_SMJ_022002001023_Lampiran.pdf |
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P Penelitian ini bertujuan untuk menganalisis pengaruh Market Turbulence, Technological Turbulence, Social Media Marketing Capabilities, dan Firm-created performance terhadap Product. Penelitian ini memperoleh data dengan menyebarkan kuesioner secara online dan offline kepada individu yang merupakan pelanggan/konsumen kopi waralaba (Kopi Kenangan, Kopi Janji Jiwa, dan Kopi Fore) yang berlokasi di wilayah Jakarta. Penelitian ini menggunakan metode non-probability sampling, dengan teknik purposive sampling. Penelitian ini menggunakan sampel sebanyak 203 responden. Metode analisis data yang digunakan adalah analisis Structural Equation Modelling (SEM). Hasil penelitian ini menunjukkan terdapat pengaruh positif dari Market Turbulence, Technological Turbulence, dan Social Media Marketing Capabilities terhadap Product. Namun tidak terdapat pengaruh positif dari Firm-created performance terhadap Product.
T This research aims to analyze the influence of Market Turbulence, Technological Turbulence, Social Media Marketing Capabilities, and Firm-created performance on Products. This research obtained data by distributing questionnaires online and offline to individuals who are customers/consumers of franchises coffee (Kopi Kenangan, Kopi Janji Jiwa, and Kopi Fore) located in the Jakarta area. This research uses a non-probability sampling method, with a purposive sampling technique. The research used sample 203 respondents. The data analysis method is used Structural Equation Modelling (SEM). The results of this research show that there is a positive influence from Market Turbulence, Technological Turbulence, and Social Media Marketing Capabilities on the Product. However, there is no positive influence from Firm-created performance on Product.
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