Anteseden purchase decision

DETAIL KOLEKSI

Anteseden purchase decision

Oleh : Selvi Nevi Mantiri

Info Katalog

Nomor Panggil : 2019_TA_MJ_022152009

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2019

Pembimbing 1 : Robert Kristaung

Subyek : Social responsibility of business;Purchasing;Consumer behavior

Kata Kunci : corporate social responsibility, social media marketing, store environment, sales promotion, perceiv

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.	Link
1.	2019_TA_MJ_022152009_Halaman-Judul.pdf
2.	2019_TA_MJ_022152009_Bab-1.pdf
3.	2019_TA_MJ_022152009_Bab-2.pdf
4.	2019_TA_MJ_022152009_Bab-3.pdf
5.	2019_TA_MJ_022152009_Bab-4.pdf
6.	2019_TA_MJ_022152009_Bab-5.pdf
7.	2019_TA_MJ_022152009_Daftar-Pustaka.pdf
8.	2019_TA_MJ_022152009_Lampiran.pdf

Abstrak
Abstract

P Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh corporatesocial responsibility, social media marketing, store environment, sales promotion,dan perceived value terhadap purchase decision. Sampel yang digunakan dalampenelitian ini berjumlah 240 responden dan dikumpulkan dengan metode nonprobalitysampling. Pengujian dilakukan dengan metode Structural EquationModel (SEM). Hasil penelitian ini adalah (1) Corporate Social Responsibilitytidak berpengaruh positif terhadap Purchase Decision (2) Social Media Marketingberpengaruh positif terhadap Purchase Decision (3) Store Environmentberpengaruh positif terhadap Purchase Decision (4) Sales Promotion berpengaruhpositif terhadap Purchase Decision (5) Perceived Value berpengaruh positifterhadap Purchase Decision.

T The Objective of this study is to examine and analyze the effect of corporate socialresponsibility, social media marketing, store environment, sales promotion, andperceived value toward purchase decision. The samples being used in this studyare 240 respondents. The data collection method being used by this study is nonprobalitysampling. The testing is conducted by Structural Equation Model(SEM). The findings of this study are: (1) Corporate Social Responsibility haspositive effect toward Purchase Decision (2) Social Media Marketing has positiveeffect toward Purchase Decision (3) Store Environment has positive effect towardPurchase Decision (4) Saales Promotion has positive effect toward PurchaseDecision 5) Perceived Value has positive effect toward Purchase Decision.