T The purpose of this study was conducted to determine the marketing strategy for financing products for People's Business Credit (KUR) for customers of Bank Syariah Indonesia Tangerang Ciputat Branch Office. The method used is using a descriptive qualitative approach. Data collection is done by observation, interviews, and documentation. As for the results of the first research, the marketing mix used is the 7P marketing mix, namely product, price, location, promotion, physical evidence, and process, in addition to implementing a mix of promotional strategies in the form of advertising, door to door, publicity and implementing marketing activities based on Islamic marketing, namely divinity (rabbaniyyah), upholding noble morals (akhlaqiyyah), realistic (al-waqi'iyyah), humanistic (al-insaniyyah). Second, through the strategy that has been implemented, there are obstacles that occur in the marketing of People's Business Credit (KUR) financing at Bank Syariah Indonesia, the Tangerang Ciputat Branch Office, namely competition and outreach to public education. Bank Syariah Indonesia Tangerang Ciputat Branch Office is expected to further optimize promotional activities in introducing KUR financing products to all levels of society by looking at conditions, strengths and weaknesses as well as changes in the environment so that they can find out whether the strategies implemented are right on target or not.