Anteseden repurchase intention pada produk sepatu running di Indonesia
Info Katalog
File Repositori
Nomor Panggil : 022001901047
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Robert Kristaung
Subyek : Marketing management;Product management
Kata Kunci : social media marketing, brand awareness, electronic word of mouth, repurchase intention
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001901047_Halaman-Judul.pdf | ||
| 2. | 2023_TA_SMJ_022001901047_Lembar-Pengesahan.pdf | ||
| 3. | 2023_TA_SMJ_022001901047_Bab-1-Pendahuluan.pdf | ||
| 4. | 2023_TA_SMJ_022001901047_Bab-2-Tinjauan-Pustaka.pdf |
|
|
| 5. | 2023_TA_SMJ_022001901047_Bab-3-Metode-Penelitian.pdf |
|
|
| 6. | 2023_TA_SMJ_022001901047_Bab-4-Analisis-dan-Pembahasan.pdf |
|
|
| 7. | 2023_TA_SMJ_022001901047_Bab-5-Simpulan.pdf |
|
|
| 8. | 2023_TA_SMJ_022001901047_Daftar-Pustaka.pdf | ||
| 9. | 2023_TA_SMJ_022001901047_Lampiran.pdf |
|
P Penelitian ini mengkaji peran anteseden Repurchase Intention padasepatu running di Indonesia. Penelitian ini menggunakan data primer yang diperoleh melalui kuesioner online dari 93 responden. Pengguna sepatu running dipekerjakan untuk studi kuantitatif melalui Purposive sampling. Data dianalisis menggunakan Structural Equation Model (SEM) dengan menggunakan program SPSS dan Amos. Hasil penelitian ini menunjukkan bahwa Social Media Marketing, Brand Awareness, Electronic Word Of Mouth berpengaruh positif terhadap niat beli pelanggan melalui social media.Penelitian selanjutnya dapat memperluas penyebaran kuesioner ke seluruh daerah agar data bisa lebih akurat, peneliti selanjutnya dapat memperluas cakupan penelitian diberbagai objek lainnya, dan peneliti selanjutnya dapat melakukan penambahan variabel yang berkaitan pada niat beli pelanggan.
T This research examines the role of antecedents of repurchase intention in running shoes in Indonesia. This study uses primary data obtained through online questionnaires from 93 respondents. Running shoe users were employed for a quantitative study through purposive sampling. Data were analyzed using the Structural Equation Model (SEM) using the SPSS and Amos programs. The results of this study indicate that Social Media Marketing, Brand Awareness, Electronic Word Of Mouth have a positive effect on customer purchase intentions through social media. Subsequent research can expand the distribution of questionnaires to all regions so that data can be more accurate, further researchers can expand the scope of research in various other objects, and further researchers can add variables related to customer purchase intentions
Pengaruh corporate social responsibility, brand awareness, dan corporate image terhadap brand equity
FEB - Usakti
Perancangan ulang identitas visual produk xing xing dimsum sebagai makanan kegemaran anak muda
FSRD - Usakti
Pengaruh perceived service quality dan perceived price terhadap repurchase intention pada provider telepon genggam
FEB - Usakti
Antecedents dari repurchase intention, word-of-mouth dan feedback pada industri penerbangan low cost carrier
FEB - Usakti
Pengaruh spokes-character terhadap brand awareness dan perceived quality dalam menciptakan brand loyalty
FEB - Usakti
Pengaruh cognition,affection,conation dan brand awareness terhadap future purchase intention
FEB - Usakti
Pengaruh kemasan, harga, dan kesadaran merek terhadap loyalitas merek pada produk "Mini Oreo"
FEB - Usakti
Pengaruh asosiasi merek,l oyalitas merek, kesadaran merek, citra merek terhadap ekuitas merek
FEB - Usakti
Analisa pengaruh social media marketing, brand consciousness dan value consciousness terhadap brand loyalty
FEB - Usakti
Kontribusi kepribadian merek terhadap kesadaran merek, kepercayaan merek dan kesetiaan merek
FEB - Usakti
Pengaruh brand association, brand loyalty, brand awareness, dan brand image terhadap brand equity
FEB - Usakti
Pengaruh Penggunaan media sosial, E-WOM dan kepercayaan pada keterlibatan keputusan pembelian
FEB - Usakti
Pengaruh responsible brand dan active brand terhadap brand awareness, brand trust dan brand loyalty
FEB - Usakti
Pengaruh media sosial dan electronic word of mouth melalui trust terhadap pengambilan keputusan pembelian
FEB - Usakti
Pengaruh social media marketing terhadap brand loyalty, brand consciousness dan value consciousness
FEB - Usakti
Pengaruh brand personality terhadap brand awareness, brand trust dan brand loyalty pada smartphone merek Apple
FEB - Usakti
Pengaruh brand awareness, brand association, brand loyalty dan perceived quality terhadap brand equity
FEB - Usakti
Perancangan media desain komunikasi visual promosi coffee bluer sebagai upaya meningkatkan brand awareness
FSRD - Usakti
Pengaruh social media marketing, brand consciousness dan value consciousness terhadap brand loyalty
FEB - Usakti
Pengaruh social media usage dan electronic word of mouth terhadap purchase decision involvement melalui trust
FEB - Usakti
Pengaruh social media marketing activity terhadap brand awareness, brand image dan brand loyalty
FEB - Usakti
Pengaruh brand engagement terhadap brand awareness dan brand image serta dampaknya terhadap brand equity
FEB - Usakti
Pengaruh social media marketing dan destination image terhadap intention to visit the destination
FEB - Usakti
Konsekuensi social media marketing activity dan customer experience pada media sosial instagram
FEB - Usakti
Pengaruh social media marketing corporate social responsibilty dan price promotion terhadap word of mounth
FEB - Usakti
Peran consumer engagement dalam memediasi pengaruh social media marketing terhadap EWOM Intention
FEB - Usakti
Peran dari social media marketing, brand experience, brand trust terhadap brand equity pada coffe-shop di Indonesia
FEB - Usakti
Pengaruh yang dirasakan social media marketing elemen pada consumer brand engagement dan brand knowledge.
FEB - Usakti
Pengaruh social media marketing di instagram terhadap purchase intention pada produk fashion
FEB - Usakti
Pengaruh social media marketing terhadap consumer brand engagement dan purchase intention
FEB - Usakti
Pengaruh social media marketing terhadap repurchase intention yang dimediasi oleh brand awareness dan e-wom
FEB - Usakti
Pengaruh brand image, e-wom, trust dan online purchase intention pada grab-food di masa pandemi covid-19
FEB - Usakti
Pengaruh elemen periklanan media sosial terhadap brand engagement dan purchase intention
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1593)
- FEB (6939)
- FK (2102)
- FKG (3253)
- FTSP (1110)
- FTI (2777)
- FTKE (2419)
- FALTL (1975)
- FSRD (709)