Anteseden brand loyalty pengguna simcard telepon seluler
Info Katalog
File Repositori
Nomor Panggil : 022001701138
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Arnolt Kristian Pakpahan
Subyek : Brand loyalty;Marketing - Management
Kata Kunci : brand experience, brand satisfaction, brand trust, brand loyalty.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001701138_Halaman-Judul.pdf | 10 | |
| 2. | 2023_TA_SMJ_022001701138_Lembar-pengesahan.pdf | 6 | |
| 3. | 2023_TA_SMJ_022001701138_Bab-1-Pendahuluan.pdf | 7 | |
| 4. | 2023_TA_SMJ_022001701138_Bab-2-Landasan-teori.pdf | 8 |
|
| 5. | 2023_TA_SMJ_022001701138_Bab-3-Metode-Penelitian.pdf | 24 |
|
| 6. | 2023_TA_SMJ_022001701138_Bab-4-Analisis-dan-Pembahasan.pdf | 14 |
|
| 7. | 2023_TA_SMJ_022001701138_Bab-5-Simpulan.pdf | 2 |
|
| 8. | 2023_TA_SMJ_022001701138_Daftar-Pustaka.pdf | 2 | |
| 9. | 2023_TA_SMJ_022001701138_Lampiran.pdf | 19 |
|
P Penelitian ini bertujuan untuk menguji dan menganalisis Anteseden Brand Loyalty Pengguna Simcard Telepon Seluler. Sampel yang digunakan dalam penelitian ini berjumlah 215 responden dan dikumpulkan dengan metode purposive sampling. Pengujian dilakukan dengan metode Structural Equation Model (SEM). Hasil dari penelitian ini adalah (1) Brand Experience berpengaruh positif terhadap Brand Satisfaction, (2) Brand Experience berpengaruh positif Brand Trust (3) Brand Satisfaction terhadap Brand Loyalty (4) Brand Trust berpengaruh positif terhadap Brand Loyalty (5) Brand Experience tidak berpengaruh positif terhadap Brand Loyalty.
T This study aims to examine and analyze the Antecedent of Brand Loyalty Celluler Simcard User The sample used in this study amounted to 215 respondents and was collected by purposive sampling method. Testing was carried out using the Structural Equation Model (SEM) method.The results of this study are (1) Brand Experience has a positive effect on Brand Satisfaction, (2) Brand Experience has a positive effect on Brand Trust (3) Brand Satisfaction has a positive effect on Brand Loyalty (4) Brand Trust has a positive effect on Brand Loyalty (5) Brand Experience has no positive effect on Brand Loyalty.
Pengaruh sales promotion terhadap online shopping yang di moderasi oleh online brand trust
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty: peran mediasi brand love dan moderasi brand trust
FEB - Usakti
Pengaruh kebijakan CSR terhadap brand image, word of mouth dan brand commitment melalui brand trust
FEB - Usakti
Meningkatkan brand equity menggunakan brand love,brand loyalty, brand trust, dan brand affection.
FEB - Usakti
Pengaruh customer satisfaction, brand image dan brand love terhadap brand loyalty restoran fast food di jakarta
FEB - Usakti
Pengaruh brand trust, brand image, product quality, dan price terhadap buying decision fashion batik.
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty melalui brand trust dan perceived quality pada sport wear
FEB - Usakti
Pengaruh advertising, public relation, direct marketing, sales promotion terhadap brand loyalty.
FEB - Usakti
Pengaruh brand communication terhadap brand loyalty melalui brand personality kosmetik lokal di Indonesia
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Pengaruh brand trust, brand affect terhadap purchase loyalty dan attitudinal loyalty pada produk The Body Shop
FEB - Usakti
Anticident and outcomes dari brand personality pada para pengguna vidoe game playstation
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh brand service quality, satisfaction, trust dan preference terhadap brand loyalty
FEB - Usakti
Pengaruh spokes-character terhadap brand awareness dan perceived quality dalam menciptakan brand loyalty
FEB - Usakti
Pengaruh kemasan, harga, dan kesadaran merek terhadap loyalitas merek pada produk "Mini Oreo"
FEB - Usakti
Pengaruh evaluasi merek,kepercayaan terhadap merek,kepuasan merek dan hubungan merek terhadap lotalitas
FEB - Usakti
Pengaruh brand evaluation, trust, satisfaction, brand relationship terhadap brand loyalty pada lipstik revlon
FEB - Usakti
Pengaruh brand communication dan brand image terhadap brand loyalty melalui brand trust
FEB - Usakti
Pengaruh brand communication, brand Image terhadap brand loyalty melalui brand trust produk minuman berkarbonasi
FEB - Usakti
Analisis pengaruh brand identification, brand image dan brand trust terhadap brand loyalty
FEB - Usakti
Pengaruh asosiasi merek,l oyalitas merek, kesadaran merek, citra merek terhadap ekuitas merek
FEB - Usakti
Analisa pengaruh social media marketing, brand consciousness dan value consciousness terhadap brand loyalty
FEB - Usakti
Kontribusi kepribadian merek terhadap kesadaran merek, kepercayaan merek dan kesetiaan merek
FEB - Usakti
Peran social media, service operation dan brand satisfaction terhadap customer satisfaction
FEB - Usakti
Pengaruh brand association, brand loyalty, brand awareness, dan brand image terhadap brand equity
FEB - Usakti
Pengaruh brand innovativeness terhadap brand loyalty yang dimediasi oleh perceived quality
FEB - Usakti
Pengaruh customer brand engagement terhadap brand loyalty melalui customer participation dan brand satisfaction
FEB - Usakti
Pengaruh responsible brand dan active brand terhadap brand awareness, brand trust dan brand loyalty
FEB - Usakti
Pengaruh social media marketing terhadap brand loyalty, brand consciousness dan value consciousness
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7359)
- FK (2156)
- FKG (3532)
- FTSP (1168)
- FTI (3280)
- FTKE (2524)
- FALTL (2097)
- FSRD (759)