Anteseden mobile shopping behavior

DETAIL KOLEKSI

Anteseden mobile shopping behavior

Oleh : Alcado Anggramarizky Wisnu

Info Katalog

Nomor Panggil : 022001801200

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Iwan Ekawanto

Subyek : Consumer behavior;Commerce - Marketing

Kata Kunci : mobile shopping behavior, price, convenience, avoidence service failure, service encounter.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.	Link
1.	2023_TA_SMJ_022001801200_Halaman-Judul.pdf
2.	2023_TA_SMJ_022001801200_Lembar-Pengesahan.pdf
3.	2023_TA_SMJ_022001801200_Bab-1-Pendahuluan.pdf
4.	2023_TA_SMJ_022001801200_Bab-2-Tinjauan-Pustaka.pdf
5.	2023_TA_SMJ_022001801200_Bab-3-Metodologi-Penelitian.pdf
6.	2023_TA_SMJ_022001801200_Bab-4-Analisis-dan-Pembahasan.pdf
7.	2023_TA_SMJ_022001801200_Bab-5-Kesimpulan.pdf
8.	2023_TA_SMJ_022001801200_Daftar-Pustaka.pdf
9.	2023_TA_SMJ_022001801200_Lampiran.pdf

Abstrak
Abstract

P Penelitian ini menguji pengaruh mobile shopping behavior terhadap price, convenience, avoidence service failure, service encounter, attraction by competitor studi kasus pembelian smartphone online di indonesia. Sebuah model penelitian dikembangkan berdasarkan penelitian ini berbasis kuesioner untuk mengumpulkan data dari 185 responden. Dilakukan teknik analisis data yang digunakan adalah menggunakan structural equation model (sem) pada software spss versi 25 dan amos versi 22.Diperoleh hasil dalam penelitian ini dapat disimpulkan bahwa terdapat pengaruh positif price terhadap mobile shopping behavior, pengaruh positif convenience terhadap mobile shopping behavior pengaruh positif avoidence service failure pada mobile shopping behavior, pengaruh positif service encounter terhadap mobile shopping behavior, pengaruh positif attraction by competitor terhadap mobile shopping behavior yang membeli smartphone minimal 1 kali dalam 6 bulan terakhir.

T This research examines the influence of customer experience towards customer this study examines the effect of mobile shopping behavior on price, convenience, avoidance of service failure, service encounter, attraction by competitor case studies of online smartphone purchases in indonesia. A research model was developed based on a questionnaire-based research to collect data from 185 respondents. The data analysis technique used was the structural equation model (sem) in spss software version 25 and amos version 22.The results obtained in this study can be concluded that there is a positive effect of price on mobile shopping behavior, a positive effect of convenience on mobile shopping behavior, a positive effect on avoidence service failure on mobile shopping behavior, a positive effect on service encounter on mobile shopping behavior, a positive effect on attraction by competitors on mobile shopping behavior buying a smartphone at least once in the last 6 months.