Pengaruh islamic religiosity dan spiritual well-being terhadap green purchase intentions: peran moderasi green skepticsm
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2025
Pembimbing 1 : Ayu Ekasari
Kata Kunci : Green Purchase Intention, Organic Food, Islamic Religiosity, Spiritual Well-being, and Green Skeptic
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2025_SK_SMJ_022002101174_Halaman-Judul.pdf | ||
| 2. | 2025_SK_SMJ_022002101174_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2025_SK_SMJ_022002101174_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2025_SK_SMJ_022002101174_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2025_SK_SMJ_022002101174_Lembar-Pengesahan.pdf | 2 | |
| 6. | 2025_SK_SMJ_022002101174_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2025_SK_SMJ_022002101174_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2025_SK_SMJ_022002101174_Bab-1.pdf | ||
| 9. | 2025_SK_SMJ_022002101174_Bab-2.pdf |
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| 10. | 2025_SK_SMJ_022002101174_Bab-3.pdf |
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| 11. | 2025_SK_SMJ_022002101174_Bab-4.pdf |
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| 12. | 2025_SK_SMJ_022002101174_Bab-5.pdf | ||
| 13. | 2025_SK_SMJ_022002101174_Daftar-Pustaka.pdf | ||
| 14. | 2025_SK_SMJ_022002101174_Lampiran.pdf |
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P Penelitian ini bertujuan untuk menganalisis pengaruh islamic religiosity dan spiritualwell-being terhadap green purchase intention pada makanan organik di indonesiayang di moderasi oleh green skepticsm. penelitian ini memperoleh data dengan caramenyebarkan kuesioner secara online kepada individu yang berniat ingin membelimakanan organik. metode yang digunakan adalah non-probability sampling denganteknik purposive sampling, dan sampel yang digunakan dalam penelitian ini sebanyak230 responden. metode analisis data yang digunakan adalah analisis regresi linearberganda dengan menggunakan software amos 22. hasil penelitian ini menunjukkanbahwa terdapat pengaruh positif dari islamic religiosity, spiritual well-being dangreen skepticsm terhadap green purchase intention. penelitian ini mengindikasikanbahwa nilai-nilai religius dan kondisi spiritual berperan penting dalam mendorong niatpembelian produk ramah lingkungan di kalangan konsumen muslim, serta diimbangidengan kepercayaan terhadap klaim lingkungan dari produk. penelitian inimemberikan implikasi penting bagi pelaku usaha makanan organik dalam merancangstrategi pemasaran yang mempertimbangkan dimensi religius, spiritual, sertakepercayaan konsumen terhadap klaim ramah lingkungan.
T This study aims to analyze the influence of islamic religiosity and spiritual wellbeing on green purchase intention on organic food in indonesia which is moderatedby green skepticsm. this study obtains data by distributing questionnaires online toindividuals who intend to buy organic food. the method used is non-probabilitysampling with purposive sampling technique, and the sample used in this study was230 respondents. the data analysis method used is multiple linear regression analysisusing amos 22 software. the results of this study indicate that there is a positiveinfluence of islamic religiosity, spiritual well-being and green skepticsm on greenpurchase intention. this study indicates that religious values and spiritual conditionsplay an important role in encouraging the intention to purchase environmentallyfriendly products among muslim consumers, and are balanced by trust in theenvironmental claims of the product. this study provides important implications fororganic food business actors in designing marketing strategies that consider religious,spiritual dimensions, and consumer trust in environmentally friendly claims.
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