Pengaruh idealism, relativism, ethical concern, dan perceived quality terhadap consumer complicity
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2011
Pembimbing 1 : Arwini Sumardi
Subyek : Consumer Behavior
Kata Kunci : idealism, relativism, ethical concerns, perceived quality, consumer complicity
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
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| 1. | 2012_TA_MJ_022070133_7.pdf |
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| 2. | 2012_TA_MJ_022070133_6.pdf |
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| 3. | 2012_TA_MJ_022070133_5.pdf |
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| 4. | 2012_TA_MJ_022070133_4.pdf |
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| 5. | 2012_TA_MJ_022070133_3.pdf |
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| 6. | 2012_TA_MJ_022070133_2.pdf |
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| 7. | 2012_TA_MJ_022070133_1.pdf |
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P Penyusunan skripsi ini bertujuan untuk mengetahui pengaruh Idealism, Relativism, Ethical Concern, Perceived Quality terhadap Consumer Complicity produk VCD palsu. Instrument penelitian ini menggunakan kuesioner yang dibagikan kepada 150 orang responden yang melakukan pembelian terhadap produk VCD palsu. Metode analisa penelitian ini menggunakan metode Structural Equation Model. Penelitian ini juga menyatakan bahwa idealism tidak memiliki nilai hubungan positif dengan Ethical Concerns. Penelitian ini juga menyatakan bahwa Relativism memiliki hubungan negatif dengan Ethical Concern, Ethical Concerns memiliki hubungan negatif dengan Consumer Complicity. Hasil penelitian ini juga menyatakan bahwa Perceived Quality memiliki hubungan positif dengan Consumer Complicity.
T The preparation of this thesis aims to investigate the effect of Idealism, Relativism, Ethical Concern, Perceived Quality of Consumer Complicity VCD fake products. Research instrument used a questionnaire which was distributed to 150 respondents who make purchases of counterfeit VCD products. The method of analysis of this study using Structural Equation Models. The study also states that idealism has no value for a positive relationship with Ethical Concerns. The study also states that Relativism is negatively related to Ethical Concern, Ethical Concerns have negative relationship with the Consumer Complicity. The results of this study also states that the Perceived Quality has a positive relationship with the Consumer Complicity
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Info Koleksi Skripsi
Universitas
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- FK (2100)
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