Pengaruh e-wom terhadap purchase intention konsumen melalui brand equity pada apparel brands
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Rayi Retno Dwi Asih
Subyek : Purchasing
Kata Kunci : Electronic Word of Mouth, Purchase Intention, Brand Equity
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_SK_SMJ_022002001037_Halaman-Judul.pdf | 11 | |
| 2. | 2024_SK_SMJ_022002001037_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2024_SK_SMJ_022002001037_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2024_SK_SMJ_022002001037_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2024_SK_SMJ_022002001037_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2024_SK_SMJ_022002001037_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2024_SK_SMJ_022002001037_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2024_SK_SMJ_022002001037_Bab-1.pdf | 7 | |
| 9. | 2024_SK_SMJ_022002001037_Bab-2.pdf | 14 |
|
| 10. | 2024_SK_SMJ_022002001037_Bab-3.pdf | 16 |
|
| 11. | 2024_SK_SMJ_022002001037_Bab-4.pdf | 15 |
|
| 12. | 2024_SK_SMJ_022002001037_Bab-5.pdf | 4 | |
| 13. | 2024_SK_SMJ_022002001037_Daftar-Pustaka.pdf | 7 | |
| 14. | 2024_SK_SMJ_022002001037_Lampiran.pdf |
|
P Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word of Mouth terhadap Purchase Intention yang dimediasi oleh Brand Equity. Penelitian ini menggunakan Purposive Sampling dengan menggunakan 107 Individu yang pernah membeli pakaian merek Adidas, H&M, Converse, Uniqlo, dan Nike secara online melalui berbagai platform E-Commerce di Indonesia dengan menyebarkan kuesioner melalui platform google form. Rancangan penelitian ini menggunakan uji hipotesis (hypothesis testing). Metode analisis yang digunakan adalah uji statistik deskriptif dengan software SPSS versi 29 dan Structural Equation Model (SEM) dengan software AMOS versi 26. Hasil penelitian menunjukkan bahwa terdapat pengaruh signifikan antara Electronic Word of Mouth terhadap Purchase Intention yang dimediasi oleh Brand Equity.Kata Kunci: Electronic Word of Mouth, Purchase Intention, Brand Equity
T The research aims to analyze the influence of Electronic Word of Mouth on Purchase Intention mediated by Brand Equity. This study employs Purposive Sampling with 107 individuals who have purchased clothing from brands such as Adidas, H&M, Converse, Uniqlo, and Nike online through various e-commerce platforms in Indonesia, using a questionnaire distributed via Google Forms. The research design uses hypothesis testing. The analytical method used is descriptive statistical testing with SPSS software version 29 and Structural Equation Modeling (SEM) with AMOS software version 26. The results of the study show that there is a significant influence between Electronic Word of Mouth on Purchase Intention mediated by Brand Equity.Keyword: Electronic Word of Mouth, Purchase Intention, Brand Equity
Pengaruh corporate social responsibility, brand awareness, dan corporate image terhadap brand equity
FEB - Usakti
Peran mediasi sikap pada pengaruh norma subjektif dan religiusitas terhadap intensi pembelian
FEB - Usakti
Anteseden dan konsekuensi sikap viewers pada food vlogger sate taichan di channel youtube
FEB - Usakti
Pengaruh offline experience terhadap customer loyalty serta dampaknya pada brand equity
FEB - Usakti
Anteseden dan konsekuensi affective identification dan satisfaction pada restoran cepat saji
FEB - Usakti
Pengaruh attitude, subjective norm, perceived behavioral control, halal awareness terhadap purchase intention
FEB - Usakti
Peran customer engagement dalam memediasi pengaruh gamification terhadap repurchase intention
FEB - Usakti
Pengaruh social media marketing dan price terhadap purchase intention melalui brand image
FEB - Usakti
Pengaruh ulasan pelanggan online terhadap niat membeli konsumen wanita muda di indonesia
FEB - Usakti
Meningkatkan brand equity menggunakan brand love,brand loyalty, brand trust, dan brand affection.
FEB - Usakti
Pengaruh country of origin terhadap purchase intention pada pasar smartphone di indonesia
FEB - Usakti
Dampak influencer social media pada consumer well-being dan purchase intention perspective youtube
FEB - Usakti
Pengaruh credibility social media influencer terhadap purchase intention pada produk skincare
FEB - Usakti
Pengaruh website design, reliable service, trust, personalisation terhadap purcahse intention e-grocery.
FEB - Usakti
Pengaruh service quality, perceived value, storeatmosphere terhadap customer satisfaction danpurchase intention
FEB - Usakti
Pengaruh social presence dan live streaming quality terhadap purchase intention pada e-commerce
FEB - Usakti
Anteseden environmental concerns dan social influence terhadap willingness to pay pada brand eco fashion di jakarta.
FEB - Usakti
Pengaruh mediasi e-wom dalam hubungan antara digital marketing activities dan customer intention to buy.
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Pengaruh economic drivers dan social drivers terhadap increased purchase intentions melalui customer commitment
FEB - Usakti
Pengaruh perceived service quality dan perceived price terhadap repurchase intention pada provider telepon genggam
FEB - Usakti
Antecedents dari repurchase intention, word-of-mouth dan feedback pada industri penerbangan low cost carrier
FEB - Usakti
Pengaruh brand image, product involvement, product knowledge terhadap counterfeits purchase intention
FEB - Usakti
Pengaruh ethicality of the advertisement dan likeabilit of the advertisemen terhadap purchase intention
FEB - Usakti
Pengaruh electronic word of mouth terhadap brand image dan purchase intention pada produk handphone
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh cognition,affection,conation dan brand awareness terhadap future purchase intention
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7359)
- FK (2156)
- FKG (3532)
- FTSP (1168)
- FTI (3280)
- FTKE (2524)
- FALTL (2097)
- FSRD (759)