Pengaruh subjective norms dan perceived entertainment terhadap satisfaction serta dampaknya terhadap word of mouth

DETAIL KOLEKSI

Pengaruh subjective norms dan perceived entertainment terhadap satisfaction serta dampaknya terhadap word of mouth

Oleh : Dika Indra Perdana

Info Katalog

Nomor Panggil : 2017_TA_MJ_022121232

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2017

Pembimbing 1 : Sri Vandayuli Riorini

Subyek : Perceived entertainment;Hospitality management

Kata Kunci : subjective norms, perceived entertainment, satisfaction, word of mouth

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.	Link
1.	2017_TA_MJ_022121232_Halaman-Judul-.pdf
2.	2017_TA_MJ_022121232_Bab-1-.pdf
3.	2017_TA_MJ_022121232_Bab-2-.pdf
4.	2017_TA_MJ_022121232_Bab-3-.pdf
5.	2017_TA_MJ_022121232_Bab-4-.pdf
6.	2017_TA_MJ_022121232_Bab-5-.pdf
7.	2017_TA_MJ_022121232_Daftar-Pustaka-.pdf
8.	2017_TA_MJ_022121232_Lampiran-.pdf

Abstrak
Abstract

P Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Subjective Norms dan Perceived Entertainment terhadap Satisfaction serta dampaknya terhadap Word of Mouth. Sampel yang digunakan dalam penelitian ini berjumlah 172 responden dan dikumpulkan dengan metode purposive sampling. Pengujian dilakukan dengan metode Structural Equation Model (SEM). Hasil dari penelitian ini adalah (1) Subjective Norms berpengaruh positif terhadap Satisfaction. (2) Perceived Entertainment berpengaruh positif terhadap Satisfaction.(3) Satisfaction berpengaruh positif terhadap Word of Mouth. Dapat disimpulkan bahwa konsumen yang menggunakan m-shopping memperhatikan ulasan yang diberikan konsumen lainnya dan tampilan dari situs atau aplikasi sehingga menciptakan Satisfaction dan Word of Mouth. Disarankan menambahkan variabel Perceived Control karena Satisfaction juga dipengaruhi variabel tersebut.

T The objective of this study is to examine and analyze The Effect Of Subjective Norms and Perceived Entertainment toward Satisfaction and Impact to Word of Mouth. The samples being used in this study is 172 respondents. The data collection method being used by this study is purposive sampling. The testing is conducted by using Structuctural Equation Model (SEM) analysis method. The findings of this study are: (1) Subjective Norms has positive effect toward Satisfaction. (2) Perceived Entertainment has positive effect toward Satisfaction. (3) Satisfaction has positive effect toward Word of Mouth.It can be concluded that consumer who use m-shopping attention to reviews given by other consumers and the look of the site or app to create Satisfaction and Word of Mouth.