Pengaruh hotel website quality, perceived flow dan customer satisfaction terhadap purchase intention
Info Katalog
File Repositori
Nomor Panggil : 2018_TA_MJ_022134003
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2018
Pembimbing 1 : Adiati Hardjanti
Subyek : Hotel website quality;Marketing management
Kata Kunci : hotel website quality, perceived flow, customer satisfaction, purchase intention
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2018_TA_MJ_022134003_Halaman-Judul.pdf | 17 | |
| 2. | 2018_TA_MJ_022134003_Bab-1.pdf | 5 | |
| 3. | 2018_TA_MJ_022134003_Bab-2.pdf |
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| 4. | 2018_TA_MJ_022134003_Bab-3.pdf |
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| 5. | 2018_TA_MJ_022134003_Bab-4.pdf |
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| 6. | 2018_TA_MJ_022134003_Bab-5.pdf |
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| 7. | 2018_TA_MJ_022134003_Daftar-Pustaka.pdf | 2 | |
| 8. | 2018_TA_MJ_022134003_Lampiran.pdf |
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P Penelitian ini bertujuan untuk pengaruh hotel website quality, perceived flow, dan customer satisfaction terhadap purchase intention. Rumusan masalah diteliti adalah apakah Hotel Website Quality, berpengaruh positif terhadap Perceived Flow, apakah Perceived Flow berpengaruh positif terhadap Customer Satisfaction, apakah Perceived Flow pengaruh positif terhadap Purchase Intention dan apakah Customer Satisfaction berpengaruh positif terhadap Purchase Intention.Metode pengambilan sampel yang digunakan dalam penelitian ini adalah dengan menggunakan metode non probability sampling, yaitu dengan teknik purposive sampling. Sampel yang digunakan dalam penelitian ini adalah customer yang menggunakan website Aston Hotel Jakarta Jumlah sampel yang diambil sebanyak 250 responden.Alat analisis yang digunakan dalam penelitian ini adalah menggunakan Structural Equation Model (SEM) dengan bantuan software AMOS. Hasil analisis menunjukan bahwa Hotel Website Quality berpengaruh positif terhadap Perceived Flow, Perceived Flow berpengaruh positif terhadap Customer Satisfaction, Perceived Flow berpengaruh positif terhadap Purchase Intention, dan Customer Satisfaction berpengaruh positif terhadap Purchase Intention.
T This study aims to influence the hotel website quality, perceived flow, and customer satisfaction to purchase intention. The formulation of the problem studied is whether Hotel Website Quality, positively influence to Perceived Flow, whether Perceived Flow have positive effect to Customer Satisfaction, whether Perceived Flow positive influence to Purchase Intention and whether Customer Satisfaction have positive effect to Purchase Intention. Sampling method used in this research is by using non probability sampling method, that is by purposive sampling technique. The sample used in this study is the customer who uses Aston Hotel Jakarta website The number of samples taken as many as 250 respondents. The analysis tool used in this research is using Structural Equation Model (SEM) with the help of AMOS software. The result of analysis shows that Hotel Website Quality has positive effect on Perceived Flow, Perceived Flow have positive effect on Customer Satisfaction, Perceived Flow have positive effect on Purchase Intention, and Customer Satisfaction have positive effect on Purchase Intention.
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