Pengaruh credibility social media influencer terhadap purchase intention pada produk skincare
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Diah Astarini
Kata Kunci : social media influencer, credibility, purchase intention.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_SK_SMJ_022002001088_Halaman-Judul.pdf | 11 | |
| 2. | 2024_SK_SMJ_022002001088_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2024_SK_SMJ_022002001088_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2024_SK_SMJ_022002001088_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2024_SK_SMJ_022002001088_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2024_SK_SMJ_022002001088_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2024_SK_SMJ_022002001088_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2024_SK_SMJ_022002001088_Bab-1.pdf | 10 | |
| 9. | 2024_SK_SMJ_022002001088_Bab-2.pdf | 9 |
|
| 10. | 2024_SK_SMJ_022002001088_Bab-3.pdf | 10 |
|
| 11. | 2024_SK_SMJ_022002001088_Bab-4.pdf |
|
|
| 12. | 2024_SK_SMJ_022002001088_Bab-5.pdf | 3 | |
| 13. | 2024_SK_SMJ_022002001088_Daftar-Pustaka.pdf | 8 | |
| 14. | 2024_SK_SMJ_022002001088_Lampiran.pdf | 8 |
|
P Penelitian ini bertujuan untuk menganalisis pengaruh social media influencer dan credibility terhadap purchase intention pada produk skincare. Data diperoleh dengan mendistribusikan kuesioner secara offline sebanyak 102 responden dan online sebanyak 130 responden, dengan total responden yang terkumpul sebanyak 232 responden. Teknik analisis data yang digunakan adalah Structural Equation Model (SEM) dan dengan bantuan software AMOS. Teknik pengambilan sample adalah purposive sampling. Hasil dari penelitian menunjukan bahwa : social media influencer berpengaruh positif terhadap purchase intention, social media influencer berpengaruh positif terhadap credibility, credibility berpengaruh positif terhadap purchase intention. Penelitian selanjutnya dapat fokus pada objek lain seperti produk fashion atau makanan, serta mempertimbangkan penggunaan satu platform media sosial untuk lebih mendalami pengaruhnya terhadap kredibilitas influencer dan niat beli konsumen. Selain itu, menambahkan lebih banyak variabel yang dapat memberikan pengaruh yang lebih kuat terhadap purchase intention.
T This study aims to analyze the influence of social media influencers and credibility on purchase intention on skincare products. Data was obtained by distributing questionnaires offline as many as 102 respondents and online as many as 130 respondents, with a total of 232 respondents collected. The data analysis technique used is the Structural Equation Model (SEM) and with the help of AMOS software. The sampling technique is purposive sampling. The results of the study show that: social media influencers have a positive effect on purchase intention, social media influencers have a positive effect on credibility, credibility has a positive effect on purchase intention. Future research can focus on other objects such as fashion or food products, and consider using one social media platform to further explore its influence on influencer credibility and consumer purchase intention. In addition, adding more variables can have a stronger influence on purchase intention.
Peran mediasi sikap pada pengaruh norma subjektif dan religiusitas terhadap intensi pembelian
FEB - Usakti
Anteseden dan konsekuensi sikap viewers pada food vlogger sate taichan di channel youtube
FEB - Usakti
Anteseden dan konsekuensi affective identification dan satisfaction pada restoran cepat saji
FEB - Usakti
Pengaruh attitude, subjective norm, perceived behavioral control, halal awareness terhadap purchase intention
FEB - Usakti
Peran customer engagement dalam memediasi pengaruh gamification terhadap repurchase intention
FEB - Usakti
Pengaruh social media marketing dan price terhadap purchase intention melalui brand image
FEB - Usakti
Pengaruh e-wom terhadap purchase intention konsumen melalui brand equity pada apparel brands
FEB - Usakti
Pengaruh content, information credibility, expertise, dan attractiveness terhadap buyers purchase decision
FEB - Usakti
Pengaruh country of origin terhadap purchase intention pada pasar smartphone di indonesia
FEB - Usakti
Dampak influencer social media pada consumer well-being dan purchase intention perspective youtube
FEB - Usakti
Pengaruh website design, reliable service, trust, personalisation terhadap purcahse intention e-grocery.
FEB - Usakti
Pengaruh service quality, perceived value, storeatmosphere terhadap customer satisfaction danpurchase intention
FEB - Usakti
Pengaruh social presence dan live streaming quality terhadap purchase intention pada e-commerce
FEB - Usakti
Anteseden environmental concerns dan social influence terhadap willingness to pay pada brand eco fashion di jakarta.
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Pengaruh economic drivers dan social drivers terhadap increased purchase intentions melalui customer commitment
FEB - Usakti
Pengaruh perceived service quality dan perceived price terhadap repurchase intention pada provider telepon genggam
FEB - Usakti
Antecedents dari repurchase intention, word-of-mouth dan feedback pada industri penerbangan low cost carrier
FEB - Usakti
Pengaruh brand image, product involvement, product knowledge terhadap counterfeits purchase intention
FEB - Usakti
Pengaruh ethicality of the advertisement dan likeabilit of the advertisemen terhadap purchase intention
FEB - Usakti
Pengaruh electronic word of mouth terhadap brand image dan purchase intention pada produk handphone
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh cognition,affection,conation dan brand awareness terhadap future purchase intention
FEB - Usakti
Pengaruh collectivism, environmental visibilities dan subjective norms terhadap green purchase intention.
FEB - Usakti
Pengaruh perceived eWOM terhadap purchase intention yang dimediasi oleh corporate image
FEB - Usakti
Anteseden dan konsekuensi dari credibility iklan brand fashion pada media online bagi gen Y
FEB - Usakti
Pengaruh endorse credibility dan selp-brand connection terhadap consumer-based brand equity
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7359)
- FK (2156)
- FKG (3532)
- FTSP (1168)
- FTI (3280)
- FTKE (2524)
- FALTL (2097)
- FSRD (759)