Anteseden dari adoption intention generasi y dan z dalam menggunakan aplikasi mobile banking
Info Katalog
File Repositori
Nomor Panggil : 022001907004
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Yolanda Masnita Siagian
Subyek : Marketing - Management;Artificial intelligence - Marketing applications
Kata Kunci : adoption intention, artificial intelligence, mobile banking.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001907004_Halaman-Judul.pdf | ||
| 2. | 2023_TA_SMJ_022001907004_Lembar-Pengesahan.pdf | ||
| 3. | 2023_TA_SMJ_022001907004_Bab-1-Pendahuluan.pdf | ||
| 4. | 2023_TA_SMJ_022001907004_Bab-2-Tinjauan-Pustaka.pdf |
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| 5. | 2023_TA_SMJ_022001907004_Bab-3-Metode-Penelitian.pdf |
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| 6. | 2023_TA_SMJ_022001907004_Bab-4-Analisis-dan-Pembahasan.pdf |
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| 7. | 2023_TA_SMJ_022001907004_Bab-5-Kesimpulan.pdf |
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| 8. | 2023_TA_SMJ_022001907004_Daftar-Pustaka.pdf | ||
| 9. | 2023_TA_SMJ_022001907004_Lampiran.pdf |
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T Tujuan dari penelitian ini untuk menguji dan menganalisis fitur Artificial Intelligence, Functional Level dan Psychological Level yang mempengaruhi Adoption Intention pada penggunaan teknologi aplikasi Mobile Banking. Sampel yang digunakan dalam penelitian ini berjumlah 350 responden. Sampel diambil dengan media google forms dengan dimensi waktu cross sectional. Metode yang digunakan non-probability sampling dengan teknik pengambilan menggunakan purposive sampling. Responden dalam penelitian ini merupakan penduduk Indonesia, generasi Y dan Z, pengguna aplikasi mobile banking. Pengujian hipotesis dilakukan dengan menggunakan metode Structural Equation Model (SEM) dengan menggunakan alat bantu software AMOS 23. Hasil dari penelitian ini menunjukkan bahwa (1) perceived intelligence berpengaruh positif terhadap perceived anthropomorphism, (2) perceived intelligence berpengaruh positif terhadap task-technology fit, (3) perceived anthropomorphism berpengaruh positif terhadap task-technology fit, (4) task- technology fit berpengaruh positif terhadap adoption intention, (5) perceived intelligence berpengaruh positif terhadap perceived cost, (6) perceived anthropomorphism tidak berpengaruh positif terhadap perceived cost, (7) perceived cost tidak berpengaruh negatif terhadap adoption intention, (8) perceived intelligence tidak berpengaruh positif terhadap perceived risk, (9) perceived anthropomorphism tidak berpengaruh positif terhadap perceived risk, (10) perceived risk tidak berpengaruh negatif terhadap adoption intention, (11) perceived intelligence berpengaruh positif terhadap trust, (12) perceived anthropomorphism berpengaruh positif terhadap trust, (13) trust berpengaruh positif terhadap adoption intention. Rekomendasi untuk pengelola aplikasi mobile banking untuk meningkatkan pengembangan aplikasi dan menjangkau generasi melek teknologi. Saran untuk penelitian selanjutnya meneliti teknologi AI yang lain seperti Fintech dan tidak berfokus hanya pada generasi tertentu.
T The purpose of this research is to examine and analyze the features of Artificial Intelligence, Functional Level and Psychological Level that affect Adoption Intention on the use of Mobile Banking application technology. The sample used in this study amounted to 350 respondents. Samples were taken using google forms media with cross sectional time dimensions. The method used is non-probability sampling with a purposive sampling technique. Respondents in this study are residents of Indonesia, generations Y and Z, users of mobile banking applications. Hypothesis testing was carried out using the Structural Equation Model (SEM) method using the AMOS 23 software tool. The results of this study indicate that (1) perceived intelligence has a positive effect on perceived anthropomorphism, (2) perceived intelligence has a positive effect on task-technology fit, (3) perceived anthropomorphism has a positive effect on task-technology fit, (4) task-technology fit has a positive effect on adoption intention, (5) perceived intelligence has a positive effect on perceived cost, (6) perceived anthropomorphism has no positive effect on perceived cost, ( 7) perceived cost has no negative effect on adoption intention, (8) perceived intelligence has no positive effect on perceived risk, (9) perceived anthropomorphism has no positive effect on perceived risk, (10) perceived risk has no negative effect on adoption intention, (11) perceived intelligence has a positive effect on trust, (12) perceived anthropomorphism has a positive effect on trust, (13) trust has a positive effect on adoption intention. Recommendations for mobile banking application managers to improve application development and reach the technology literate generation. Suggestions for future research are to examine other AI technologies such as Fintech and not focus only on a particular generation.
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