DETAIL KOLEKSI

Pengaruh green brand image, attitude, trust, dan love terhadap loyalty pada merek kecantikan ramah lingkungan


Oleh : Tasya Faradilah

Info Katalog

Nomor Panggil : 022002001227

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2024

Pembimbing 1 : Sri Vandayuli Riorini

Subyek : Brand image;Marketing - Management

Kata Kunci : green brand image, green brand attitude, green brand trust, green brand love, green brand loyalty.

Status Posting : Published

Status : Lengkap


File Repositori
No. Nama File Hal. Link
1. 2024_TA_SMJ_022002001227_Halaman-Judul.pdf 13
2. 2024_TA_SMJ_022002001227_Lembar-Pengesahan.pdf 6
3. 2024_TA_SMJ_022002001227_Bab-1-Pendahuluan.pdf 9
4. 2024_TA_SMJ_022002001227_Bab-2-Tinjauan-Pustaka.pdf 11
5. 2024_TA_SMJ_022002001227_Bab-3-Metodologi-Penelitian.pdf 18
6. 2024_TA_SMJ_022002001227_Bab-4-Analisis-dan-Pembahasan.pdf 14
7. 2024_TA_SMJ_022002001227_Bab-5-Kesimpulan.pdf 4
8. 2024_TA_SMJ_022002001227_Daftar-Pustaka.pdf 5
9. 2024_TA_SMJ_022002001227_Lampiran.pdf 20

P Penelitian ini bertujuan untuk menguji pengaruh Green Brand Image, Green Brand Attitude, Green Brand Trust, Green Brand Love, dan Green Brand Loyalty pada merek kecantikan ramah lingkungan. Sampel yang digunakan dalam penelitian ini berjumlah 210 responden. Teknik pengambilan sampel yang digunakan pada penelitian ini adalah non-probability sampling dengan teknik purposive sampling. Metode pengumpulan data ialah survei dengan menyebarkan kuesioner secara online melalui Google Form. Pengujian dilakukan dengan metode Structural Equation Model (SEM). Hasil dari penelitian ini adalah Green Brand Image berpengaruh positif terhadap Green Brand Attitude, Green Brand Image berpengaruh positif terhadap Green Brand Trust, Green Brand Attitude tidak berpengaruh positif terhadap Green Brand love, Green Brand Trust tidak berpengaruh positif terhadap Green Brand Love, Green Brand Image tidak berpengaruh positif terhadap Green Brand Love, Green Brand Love berpengaruh positif terhadap Green Brand Loyalty.

T This research aims to examine the influence of Green Brand Image, Green Brand Attitude, Green Brand Trust, Green Brand Love, and Green Brand Loyalty on beauty green brands. The sample for this study consisted of 210 respondents. The sampling technique employed was non-probability sampling using purposive sampling. Data were collected through an online survey distributed via Google Form. The testing was conducted using Structural Equation Model (SEM). The findings of this research indicate that Green Brand Image has a positive influence on Green Brand Attitude, Green Brand Image has a positive influence on Green Brand Trust, Green Brand Attitude does not have a positive influence on Green Brand Love, Green Brand Trust does not have a positive influence on Green Brand Love, Green Brand Image does not have a positive influence on Green Brand Love, and Green Brand Love has a positive influence on Green Brand Loyalty.

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