Pengaruh promosi e-wom via social media terhadap niat beli produk kecantikan lokal

DETAIL KOLEKSI

Pengaruh promosi e-wom via social media terhadap niat beli produk kecantikan lokal

Oleh : Yulia Aristianingrum

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2024

Pembimbing 1 : Kurniawati

Pembimbing 2 : Kurniawati

Subyek : Promotions - Social media

Kata Kunci : information quality, information quantity, information credibility, information usefullness, informa

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2024_SK_SMJ_022002001172_Halaman-Judul.pdf
2.	2024_SK_SMJ_022002001172_Surat-Pernyataan-Revisi-Terakhir.pdf	1
3.	2024_SK_SMJ_022002001172_Surat-Hasil-Similaritas.pdf	1
4.	2024_SK_SMJ_022002001172_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf	1
5.	2024_SK_SMJ_022002001172_Lembar-Pengesahan.pdf	4
6.	2024_SK_SMJ_022002001172_Pernyataan-Orisinalitas.pdf	1
7.	2024_SK_SMJ_022002001172_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf	1
8.	2024_SK_SMJ_022002001172_Bab-1.pdf
9.	2024_SK_SMJ_022002001172_Bab-2.pdf
10.	2024_SK_SMJ_022002001172_Bab-3.pdf	7
11.	2024_SK_SMJ_022002001172_Bab-4.pdf	8
12.	2024_SK_SMJ_022002001172_Bab-5.pdf	5
13.	2024_SK_SMJ_022002001172_Daftar-Pustaka.pdf	8
14.	2024_SK_SMJ_022002001172_Lampiran.pdf	36

Abstrak
Abstract

P Penelitian ini dilakukan untuk menguji dan menganalisis pengaruh Information Quality, Information Quantity, Information Credibility terhadap InformationUsefullness dan Information Usefullness terhadap Information Adoption sertaInformation Adoption terhadap Purchase Intention. Data diperoleh denganmenyebarkan kuisioner secara online melalui link Google form kepada 274 respondenyang telah terpengaruh oleh E-Wom untuk membeli Produk Kecantikan Lokal. Metodeprngumpulan data yang digunakan Non â€“ Propability Sampling dengan teknikpengambilan sample menggunakan purposive sampling. Data dianalisis menggunakanmetode Structural Equation Modeling (SEM) dengan menggunakan software SPSSversi 21 dan AMOS versi 23. Hasil dalam penelitian menunjukkan InformationQuality, Information Quantity, Information Credibility berpengaruh positif terhadapInformation Usefullness, Information Usefullness berpengaruh positif terhadapInformation Adoption, dan Information Adaption berpengaruh positif terhadapPurchase Intention

T This research was conducted to test and analyze the influence of Information Quality, Information Quantity, Information Credibility on Information Usefullness,Information Usefullness on Information Adoption and Information Adoption onPurchase Intention. Data were collected through the distribution of questionnariesonline via google form link to 274 respondens who have been influenced of E-Wom tobuy Local Beauty Products. The data collection method used is Non â€“ PropabilitySampling with a sampling technique using the purposive sampling. Data were analyzeusing the Structural Equation Modeling (SEM) with using SPSS version 21 and AMOSversion 23 softwares. The results indicated that the Information Quality, InformationQuantity, Information Credibility have a positive influence on InformationUsefullness, Information Usefullness have a positive influence on InformationAdoption, and Information Adoption have a positive influence Purchase Intention.