Konsekuensi dari acces, search, evaluation dan order convenience pada industri e-commerce
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Ayu Ekasari
Kata Kunci : service convenience, acces convenience, search convenience, evaluation convenience, order convenie
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
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| 1. | 2024_SK_SMJ_022002001106_Halaman-Judul.pdf | ||
| 2. | 2024_SK_SMJ_022002001106_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2024_SK_SMJ_022002001106_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2024_SK_SMJ_022002001106_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2024_SK_SMJ_022002001106_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2024_SK_SMJ_022002001106_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2024_SK_SMJ_022002001106_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2024_SK_SMJ_022002001106_Bab-1.pdf | ||
| 9. | 2024_SK_SMJ_022002001106_Bab-2.pdf |
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| 10. | 2024_SK_SMJ_022002001106_Bab-3.pdf |
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| 11. | 2024_SK_SMJ_022002001106_Bab-4.pdf |
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| 12. | 2024_SK_SMJ_022002001106_Bab-5.pdf | ||
| 13. | 2024_SK_SMJ_022002001106_Daftar-Pustaka.pdf | ||
| 14. | 2024_SK_SMJ_022002001106_Lampiran.pdf |
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P Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Service Convenience yaitu Acces Convenience, Search Convenience, Evaluation Convenience dan Order Convenience terhadap Customer Satisfaction. Penelitian ini menggunakan data primer yang diperoleh melalui kuesioner secara online melalui link GoogleForm kepada 200 responden yang pernah melakukan transaksi pembelian di e-commerce Shopee, Tokopedia dan Lazada minimal 3x dalam kurun waktu satu tahun terakhir. Metode pengumpulan data yang digunakan Non – Probablity Sampling dengan teknik pengambilan sampel menggunakan metode Purposive Sampling. Data dianalisi menggunakan metode regresi berganda (Mutiple Regression) dengan menggunakan software yaitu SPSS (Statistics Package for Service Solution) versi 23. Hasil dalam penelitian ini menunjukkan Acces Convenience, Search Convenience, Evaluation Convenience dan Order Convenience berpengaruh positif terhadap Customer Satisfaction.
T This research aims to test and analyze the influence of Service Convenience, namely Acces Convenience, Search Convenience, Evaluation Convenience and Order Convenience on Customer Satisfaction. This research uses primary data obtained through an online questionnaire via the Google Form link to 200 respondents who have made purchase transactions on e-commerce Shopee, Tokopedia and Lazada at least 3 times in the past year. The data collection method used is Non-Probability Sampling with a sampling technique using the Purposive Sampling method. The data was analyzed using the multiple regssion method using software, namely SPSS (Statistics Package for Service Solution) version 23. The results in this search show that Acces Convenience, Search Convenience, Evaluation Convenience and Order Convenience have a positive effect on Customer Satisfaction.
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