Konsekuensi kesadaran merek pada perguruan tinggi internasional
Info Katalog
File Repositori
Nomor Panggil : 2019_TA_MJ_022132052
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Fatik Rahayu
Subyek : Brand awareness - Universities;Marketing management
Kata Kunci : brand awareness, perceived quality, brand loyalty
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2019_TA_MJ_022132052_Halaman-Judul.pdf | ||
| 2. | 2019_TA_MJ_022132052_Bab-1.pdf | ||
| 3. | 2019_TA_MJ_022132052_Bab-2.pdf |
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| 4. | 2019_TA_MJ_022132052_Bab-3.pdf |
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| 5. | 2019_TA_MJ_022132052_Bab-4.pdf |
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| 6. | 2019_TA_MJ_022132052_Bab-5.pdf |
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| 7. | 2019_TA_MJ_022132052_Daftar-Pustaka.pdf | ||
| 8. | 2019_TA_MJ_022132052_Lampiran.pdf |
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P Penelitian ini bertujuan untuk mengetahui hubungan antara Kesadaran Merek dan Persepsi Kualitas terhadap Loyalitas Merek pada Perguruan Tinggi Internasional.Penelitian ini menggunakan teknik purposive sampling, dengan jumlah sampel 100 Mahasiswa Internasional yang aktif berkuliah pada periode 2015 sampai 2018. Teknik alanisis yang digunkan dalam penelitian ini adalah regresi berganda.Berdasarkan hasil penelitian Kesadaran Merek berpengaruh signifikan terhadap Persepsi Kualitas dan Persepsi Kualitas juga berpengaruh signifikan terhadap Loyalitas Merek. Sedangkan Kesadaran Merek tidak berpengaruh secara langsung terhadap Loyalitas Merek.
T This study aims to determine the relationship between Brand Awareness and Perceived Quality of Brand Loyalty in International Universities.This study used a purposive sampling technique, with a sample size of 100 international students who were actively studying in the period 2015 to 2018. The analysis technique used in this study was multiple regression analysis.Based on the results of the research, Brand Awareness has a significant effect on Perceived Quality and Perceived Quality also has a significant effect on Brand Loyalty. Meanwhile, Brand Awareness does not have any direct affect to Brand Loyalty.
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Info Koleksi Skripsi
Universitas
Fakultas
- FH (1593)
- FEB (6939)
- FK (2103)
- FKG (3253)
- FTSP (1110)
- FTI (2788)
- FTKE (2420)
- FALTL (1975)
- FSRD (709)