Anteseden dari purchase intention
Info Katalog
File Repositori
Nomor Panggil : 2017_TA_MJ_022130027
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2017
Pembimbing 1 : Nidjat Ibrahim
Subyek : Purchase intention;Marketing management
Kata Kunci : attitude, brand consciousness, percived behavioral
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2017_TA_MJ_022130027_Halaman-Judul.pdf | ||
| 2. | 2017_TA_MJ_022130027_Bab-1.pdf | ||
| 3. | 2017_TA_MJ_022130027_Bab-2.pdf |
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| 4. | 2017_TA_MJ_022130027_Bab-3.pdf |
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| 5. | 2017_TA_MJ_022130027_Bab-4.pdf |
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| 6. | 2017_TA_MJ_022130027_Bab-5.pdf |
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| 7. | 2017_TA_MJ_022130027_Daftar-Pustaka.pdf | ||
| 8. | 2017_TA_MJ_022130027_Lampiran.pdf |
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P Penelitian ini bertujuan untuk menganalisa pengaruh attitude, percived behavioral control,Subjective norm,dan brand consciousness terhadap purchase intention. Jenis data penelitian ini adalah data primer yang didapatkan dari kuesioner. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Variabel dependen di dalam penelitian ini adalah purchase intention dan variabel independen adalah attitude, percived behavioral control,Subjective norm,dan brand consciousness. Hasil penelitian ini menjukkan bahwa, 1) attitude berpengaruh positif terhadap purchase intention. , 2) percived behavioral control,berpengaruh positif terhadap purchase intention. , 3) Subjective norm tidak berpengaruh terhadap purchase intention. , 4) brand consciousness tidak berpengaruh terhadap purchase intention.
T The purpose of this research was to analyzed the influence of attitude, percived behavioral control,Subjective norm,and brand consciousness to purchase intention. Data of this research is primary data that was achieved by questionnaire. The technique was used to take the sample is purposive sampling. Dependen variable in this research is purchase intention and the independen variable is attitude, percived behavioral control,Subjective norm,and brand consciousness. results of the research showed that 1) attitude had possitive influence to purchase intention. , 2) percived behavioral control had possitive influence to purchase intention. , 3) Subjective norm had no influence to purchase intention. , 4) brand consciousness had no influence to purchase intention.
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