Pengaruh ewom intention terhadap online purchase intention pada penggunaan artificial intelligence colour cosmetics
Info Katalog
File Repositori
Nomor Panggil : 022001901201
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Yolanda Masnita Siagian
Subyek : Internet marketing;Consumer behaviour
Kata Kunci : artificial intelligence, eWOM intention, online purchase intention
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001901201_Halaman-Judul.pdf | 9 | |
| 2. | 2023_TA_SMJ_022001901201_Lembar-Pengesahan.pdf | ||
| 3. | 2023_TA_SMJ_022001901201_Bab-1_Pendahuluan.pdf | 13 | |
| 4. | 2023_TA_SMJ_022001901201_Bab-2_Tinjauan-Pustaka.pdf | 21 |
|
| 5. | 2023_TA_SMJ_022001901201_Bab-3_Metode-Penelitian.pdf | -1 |
|
| 6. | 2023_TA_SMJ_022001901201_Bab-4_Analisis-dan-Pembahasan.pdf | 18 |
|
| 7. | 2023_TA_SMJ_022001901201_Bab-5_Kesimpulan.pdf |
|
|
| 8. | 2023_TA_SMJ_022001901201_Daftar-Pustaka.pdf | ||
| 9. | 2023_TA_SMJ_022001901201_Lampiran.pdf |
|
P Penelitian ini bertujuan untuk menganalisis pengaruh eWOM terhadap online purchase intention pada penggunaan artificial intelligence. Sampel yang digunakan dalam penelitian ini berjumlah 152 responden dengan teknik pengambilan sampel yaitu menggunakan purposive sampling. Responden dalam penelitian ini yaitu konsumen yang pernah menggunakan AI beautycam dan menggunakan kosmetik bersertifikasi halal. Pengujian hipotesis dilakukan dengan menggunakan metode Structural Equation Model (SEM). Hasil penelitian ini menunjukkan bahwa body esteem berpengaruh negatif terhadap AI Colour Cosmetics Usage, price sensitivity berpengaruh positif terhadap AI Colour Cosmetics Usage, AI Colour Cosmetics Usage berpengaruh positif terhadap actual purchase, AI Colour Cosmetics Usage tidak berpengaruh positif terhadap eWOM intention, actual purchase berpengaruh positif terhadap eWOM intention, actual purchase memediasi pengaruh antara AI Colour Cosmetics Usage dan eWOM intention, serta eWOM intention berpengaruh positif terhadap online purchase intention.
T This study aims to analyze the effect of eWOM on online purchase intention in the use of artificial intelligence. The sample used in this study amounted to 152 respondents with a sampling technique using purposive sampling. Respondents in this study were consumers who had used AI beautycam and used halal-certified cosmetics. Hypothesis testing is carried out using the Structural Equation Model (SEM) method. The results of this study indicate that body esteem has a negative effect on AI Color Cosmetics Usage, price sensitivity has a positive effect on AI Color Cosmetics Usage, AI Color Cosmetics Usage has a positive effect on actual purchase, AI Color Cosmetics Usage has a positive effect on eWOM intention, actual purchase has a positive effect on eWOM intention, actual purchase mediates the influence between AI Color Cosmetics Usage and eWOM intention, and eWOM intention has a positive effect on online purchase intention.
Artificial neural network for power output prediction of organic rankine cycle power plant in Lahendong geothermal field
FTKE - Usakti
Peran consumer engagement dalam memediasi pengaruh social media marketing terhadap EWOM Intention
FEB - Usakti
Pengaruh brand image, e-wom, trust dan online purchase intention pada grab-food di masa pandemi covid-19
FEB - Usakti
Pengaruh social motivation dan perceived usefulness terhadap online purchase intention yang dimediasi oleh trust
FEB - Usakti
Pengaruh perceived usefulness of online reviews, trust, perceived risk terhadap online purchase intention
FEB - Usakti
Anteseden dari adoption intention generasi y dan z dalam menggunakan aplikasi mobile banking
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1593)
- FEB (6939)
- FK (2107)
- FKG (3253)
- FTSP (1110)
- FTI (2830)
- FTKE (2420)
- FALTL (1975)
- FSRD (709)