Pengaruh brand experience terhadap brand loyalty melalui brand trust dan perceived quality pada sport wear

DETAIL KOLEKSI

Pengaruh brand experience terhadap brand loyalty melalui brand trust dan perceived quality pada sport wear

Oleh : Yudha Syafendra

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2024

Pembimbing 1 : Iwan Ekawanto

Kata Kunci : Brand Experience,Brand Trust, Perceived Quality dan Brand Loyalty

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2024_SK_SMJ_022001801256_Halaman-Judul.pdf	11
2.	2024_SK_SMJ_022001801256_Surat-Pernyataan-Revisi-Terakhir.pdf	1
3.	2024_SK_SMJ_022001801256_Surat-Hasil-Similaritas.pdf
4.	2024_SK_SMJ_022001801256_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf	1
5.	2024_SK_SMJ_022001801256_Lembar-Pengesahan.pdf	4
6.	2024_SK_SMJ_022001801256_Pernyataan-Orisinalitas.pdf	1
7.	2024_SK_SMJ_022001801256_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf
8.	2024_SK_SMJ_022001801256_Bab-1.pdf	5
9.	2024_SK_SMJ_022001801256_Bab-2.pdf
10.	2024_SK_SMJ_022001801256_Bab-3.pdf
11.	2024_SK_SMJ_022001801256_Bab-4.pdf
12.	2024_SK_SMJ_022001801256_Bab-5.pdf
13.	2024_SK_SMJ_022001801256_Daftar-Pustaka.pdf	2
14.	2024_SK_SMJ_022001801256_Lampiran.pdf

Abstrak
Abstract

P Penelitian ini bertujuan untuk menguji pengaruh Brand Experience , Brand loyalty yang dimediasi oleh Perceived Quality, dan Brand Trust terhadap Sport wear . Peneliti melakukan penyebaran kuisioner kepada 280 responden sebagai sampel. Dalam penelitian ini metode pengambilan sampel menggunakan non-probability sampling, yaitu menggunakan teknik purposive sampling. Metode analisis data yang digunakan adalah Structural Equation Model (SEM), SPSS dan software Partial Least Square . Hasil menunjukan (1) Brand Experience berpengaruh positif terhadap Brand loyalty dan di terima/didukung (2) Brand Experience berpengaruh positif terhadap Perceived Quality dan diterima/didukung (3) Brand Experience beprengaruh positif terhadap Brand Trust dan diterima/didukung (4) Perceived Quality berpengaruh positif terhadap Brand Loyalty dan diterima/didukung (5) Brand Trust berpengaruh positif terhadap Brand Loyalty dan diterima/didukung (6) terdapat pengaruh Brand Experience terhadap Brand loyalty melalui Perceived Quality dan diterima/didukung (7) terdapat pengaruh Brand Experience terhadap Brand Loyalty melalui Brand Trust dan diterima/didukung. Sehingga saran untuk penelitian selanjutnya dapat memasukkan variabel lainnya seperti Saticfaction

T This research aims to examine the influence of Brand Experience, Brand loyalty mediated by Perceived Quality, and Brand Trust on Sport wear. Researchers distributed questionnaires to 280 respondents as samples. In this research, the sampling method used non-probability sampling, namely using a purposive sampling technique. The data analysis methods used are Structural Equation Model (SEM), SPSS and Partial Least Square software. The results show (1) Brand Experience has a positive effect on Brand loyalty and is accepted/supported (2) Brand Experience has a positive effect on Perceived Quality and is accepted/supported (3) Brand Experience has a positive effect on Brand Trust and is accepted/supported (4) Perceived Quality has a positive influence on Brand Loyalty and is accepted/supported (5) Brand Trust has a positive influence on Brand Loyalty and is accepted/supported (6) there is an influence of Brand Experience on Brand loyalty through Perceived Quality and accepted/supported (7) there is an influence of Brand Experience on Brand Loyalty through Brand Trust and accepted/supported. So suggestions for further research can include other variables such as Saticfaction