Anteseden dari revisit intention fast casual dining restoran
Info Katalog
File Repositori
Nomor Panggil : 022152052
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Robert Kristaung
Subyek : Marketing;Food - Quality control
Kata Kunci : service quality, food quality, atmospherics, other customer, perceived value/ price, customer satisf
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2020_TA_MJ_022152052_Halaman-Judul.PDF | 17 | |
| 2. | 2020_TA_MJ_022152052_Bab-1.PDF | 7 | |
| 3. | 2020_TA_MJ_022152052_Bab-2.PDF |
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| 4. | 2020_TA_MJ_022152052_Bab-3.PDF |
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| 5. | 2020_TA_MJ_022152052_Bab-4.PDF |
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| 6. | 2020_TA_MJ_022152052_Bab-5.PDF |
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| 7. | 2020_TA_MJ_022152052_Daftar-Pustaka.PDF | ||
| 8. | 2020_TA_MJ_022152052_Lampiran.PDF |
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P Penelitian ini bertujuan untuk menganalisis pengaruh positif service quality, food quality, atmospherics, other customer, perceived value/ price, customersatis faction, terhadap revisit intention pada fast casual dining restaurant di Jakarta.Metode pengumpulan data menggunakan kuesioner dengan teknik purposive sampling kepada 210 responden yang berkunjung ke restoran fast casual dining diJakarta. Alat analisis yang digunakan untuk menguji validitas adalah confirmatory factor analysis, uji reliabilitas adalah cronbach’s alpha, dan uji hipotesis adalah Structural Equation Model (SEM).Hasil yang didapat dari penelitian ini adalah terdapat pengaruh positif service quality terhadap customer satisfaction. Perceived value/ price berpengaruh positifterhadap customer satisfaction. Customer satisfaction berpengaruh terhadap revisitintention. Food quality tidak berpengaruh positif terhadap customer satisfaction.Atmospherics tidak berpengaruh positif terhadap customer satisfaction. Other customer tidak berpengaruh positif terhadap customer satisfaction.
T This study aims to analyze positive service quality, food quality,atmospherics, other customer, perceived value/ price, customer satisfaction of revisitintention in casual fast dining restaurant in Jakarta. The data collection method useda questionnaire with a purposive sampling technique to 210 respondens who hadvisited casual fast dining restaurant in Jakarta. The data analysis tool used to testvalidity is confirmatory factor analysis, the reliability test is Cronbach’s Alpha, andthe hypothesis test is the Structural Equation Model (SEM).The result obtained from this study are positive service quality of customersatisfaction. Perceived value/ price are positive of customer satisfaction. Customersatisfaction has a positive effect on revisit intention. Food quality does not have apositive effect on customer satisfaction. Atmospherics does not have a positive effecton customer satisfaction. Other customer does not have a positive effect on customersatisfaction.
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