DETAIL KOLEKSI

Pengaruh social media marketing terhadap intention to visit destination di kalimantan barat yang di mediasi oleh destination image.

Oleh : Arand Wijanarko

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2025

Pembimbing 1 : Moch Sabur

Pembimbing 2 : Mahasiswa

Kata Kunci : Social Media Marketing, Destination Image, Intention to Visit Destination

Status Posting : Published

Status : Lengkap

File Repositori
No. Nama File Hal. Link
1. 2025_SK_SMJ_022002001124_Halaman-Judul.pdf
2. 2025_SK_SMJ_022002001124_Surat-Pernyataan-Revisi-Terakhir.pdf 1
3. 2025_SK_SMJ_022002001124_Surat-Hasil-Similaritas.pdf 1
4. 2025_SK_SMJ_022002001124_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf 1
5. 2025_SK_SMJ_022002001124_Lembar-Pengesahan.pdf 4
6. 2025_SK_SMJ_022002001124_Pernyataan-Orisinalitas.pdf 1
7. 2025_SK_SMJ_022002001124_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf 1
8. 2025_SK_SMJ_022002001124_Bab-1.pdf
9. 2025_SK_SMJ_022002001124_Bab-2.pdf
10. 2025_SK_SMJ_022002001124_Bab-3.pdf
11. 2025_SK_SMJ_022002001124_Bab-4.pdf 10
12. 2025_SK_SMJ_022002001124_Bab-5.pdf
13. 2025_SK_SMJ_022002001124_Daftar-Pustaka.pdf
14. 2025_SK_SMJ_022002001124_Lampiran.pdf

P Penelitian ini bertujuan untuk menganalisis pengaruh social media marketing dan destination image terhadap intention to visit destination, pengaruh social media marketing terhadap intention to visit destination, pengaruh social media marketing terhadap intention to visit destination yang di mediasi oleh destination image. Rancangan penelitian yang digunakan dalam penelitian ini menggunakan metode uji hipotesis, yang bertujuan untuk menguji ada atau tidaknya pengaruh antara variabel. Jumlah sampel 270 responden yang pernah mengunjungi Kalimantan Barat dalam kurun waktu 6 (enam) bulan terakhir yang diambil menggunakan metode purposive sampling. Hasil pengujian ini menunjukan social media marketing dan destination image berpengaruh positif terhadap intention to visit destination, social media marketing berpengaruh positif terhadap intention to visit destination, destination image memediasi hubungan antara social media marketing terhadap intention to visit destination. Implikasi manajerial dari penelitian ini adalah pemerintah dapat lebih mempertahankan atau menambahkan kejelasan informasi mengenai fasilitas yang disediakan di Kalimantan Barat, pemerintah dapat lebih memberikan persepsi kepada wisatawan bahwa di Kalimantan Barat akan menawarkan pengalaman yang menyenangkan, memperbagus dan menambah destinasi yang dapat menarik minat dan perhatian wisatawan agar memilih sebagai destinasi liburan.

T This study aims to analyze the influence of social media marketing and destination image on the intention to visit destination, the influence of social media marketing on the intention to visit destination, the influence of social media marketing on the intention to visit destination mediated by destination image. The research design used in this study uses a hypothesis testing method, which aims to test whether or not there is an influence between variables. The number of samples is 270 respondents who have visited Kalimantan Barat in the last 6 (six) months taken using the purposive sampling method. The results of this test indicate that social media marketing and destination image have a positive effect on the intention to visit destination, social media marketing has a positive effect on the intention to visit destination, destination image mediates the relationship between social media marketing and intention to visit destination. The managerial implications of this study are that the government can better maintain or add clarity to information regarding the facilities provided on Kalimantan Barat, the government can provide more perceptions to tourists that Kalimantan Barat will offer a pleasant experience, improve and add destinations that can attract the interest and attention of tourists to choose Kalimantan Barat as a holiday destination.

Koleksi Terkait (Kata Kunci = 81 Judul)

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Analisa pengaruh social media marketing, brand consciousness dan value consciousness terhadap brand loyalty 5.0
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Antecedent of perceived social media marketing in developing brand loyalty
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Pengaruh social media marketing, corporate social responsibility, sales promotion, store environment terhadap customer retention melalui perceived value 0.0
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Pengaruh corporate social responsibility, social media marketing, store environment, sales promotion, dan perceived value terhadap purchase decision pada matahari department store
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Anteseden dan konsekuensi dari destination image di Kepulauan Seribu 5.0
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Pengaruh social media marketing, brand consciousness dan value consciousness terhadap brand loyalty 5.0
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Anteseden intention to visit sustainable tourism destination
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Anteseden brand loyalty 1.0
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Anteseden purchase decision 5.0
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Anteseden dari purchase decision
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Pengaruh social media marketing activity terhadap brand awareness, brand image dan brand loyalty 0.0
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Anteseden dan konsekuensi consumer brand engagement 5.0
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Anteseden positive word of mouth pada brand sneakers di Indonesia
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Pengaruh social media marketing dan destination image terhadap intention to visit the destination 5.0
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Anteseden dari brand equity pada Starbucks Indonesia
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Konsekuensi social media marketing activity dan customer experience pada media sosial instagram
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Pengaruh social media marketing corporate social responsibilty dan price promotion terhadap word of mounth
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Peran consumer engagement dalam memediasi pengaruh social media marketing terhadap EWOM Intention
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Peran dari social media marketing, brand experience, brand trust terhadap brand equity pada coffe-shop di Indonesia 2.5
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Anteseden dari purchase intention
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Pengaruh social media marketing di instagram terhadap purchase intention pada produk fashion
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Pengaruh social media marketing terhadap consumer brand engagement dan purchase intention
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Anteseden repurchase intention pada produk kosmetik halal
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Pengaruh social media marketing terhadap repurchase intention yang dimediasi oleh brand awareness dan e-wom 5.0
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Anteseden consumer response
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Pengaruh elemen periklanan media sosial terhadap brand engagement dan purchase intention
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Pengaruh product knowledge, perceived consumer effectiveness, social media marketing dan attitude terhadap intention pembelian makanan organik
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Dampak pemasaran konten, pemasaran sosial media, kenyamanan online terhadap proses keputusan pembelian konsumen
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Anteseden dari purchase intention
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Peran social media marketing activities dalam meningkatkan brand loyalty 4.0
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Pengaruh iklan media sosial terhadap brand engagement dan purchase intention pada transportasi ride hailing
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The effect of social media marketing on electronic word of mouth mediated by consumer engagement 5.0
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Analisis pengaruh content marketing, social media marketing dan online convenience terhadap consumer buying decision process
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Konsekuensi social media marketing activities kedai kopi lokal kekinian
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Anteseden dari purchase intention 5.0
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Pengaruh promosi harga, tanggung jawab sosial perusahaan, dan pemasaran media sosial terhadap word of mouth ( studi kasus Gofood)
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Antesenden dan konsekuensi dari kepercayaan lingkungan dalam ekowisata
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Antecendents of visit intention: the role of religiosity and halal awareness
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Pengaruh social media marketing terhadap consumer purchase intention : peran customer trust dan brand loyalty sebagai variabel mediasi
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Anteseden dari purchase intention
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Dampak social media marketing (smm) activities terhadap brand equity melalui peran mediasi brand love dan brand trust 5.0
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Pengaruh social media marketing activities, brand equity dan social brand engagement terhadap purchase intention
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Pengaruh social media marketing activities terhadap brand loyalty: peran mediasi brand affect dan customer engagement
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Dampak dari social media marketing terhadap brand loyalty pada perusahaan perbankan 3.0
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Pengaruh perceived social media marketing activities terhadap consumer-based brand equity dengan mediasi yang dimoderasi
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Anteseden intention to visit destinasi ekowisata
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Anteseden brand love dan reusage intention pada media sosial
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Pengaruh social media marketing activities terhadap brand equity pada internet service provider (isp) di indonesia: dimediasi oleh brand love dan brand trust
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Pengaruh media social marketing, corporate social responsibility, dan price promotion terhadap word of mouth
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sikap pengguna terhadap intesitas perilaku social media marketing : jual beli mobil bekas
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Pengaruh digital marketing terhadap purchase intention yang dimoderasi oleh brand Equity pada produk skincare 0.0
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Analysis of the influence of consumer purchase intentions on green product purchase
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Anteseden dan konsekuensi dari tourism satisfaction
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Peran brand experience dan brand image dalam memediasi pengaruh social media marketing terhadap purchase intention pada brand skincare
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Peran brand consciousness dan emotional experience dalam memediasi pengaruh socialmedia marketing terhadap purchase intention pada brand skincare
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Pengaruh social media marketing terhadap brand awareness dan customer acquisition outlet makanan cepat saji pada generasi Y dan Z di Jakarta
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