Pengaruh existential authenticity terhadap travel intention ke kepulauan seribu melalui enjoyment wisatawan
P Penelitan bertujuan untuk menganalisis Existential Authenticity, Enjoyment, dan Travel Intention wisatawan. Penelitian menggunakan pendekatan penelitian kuantitatif dengan sampel sebanyak 180 orang. Metode analisis yang digunakan dalam penelitian adalah Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa terdapat pengaruh positif Existential Authenticity terhadap Enjoyment, terdapat pengaruh positif Enjoyment terhadap Travel Intention, terdapat pengaruh positif Existential Authenticity terhadap Travel Intention, serta terdapat peran Enjoyment dalam memediasi pengaruh Existential Authenticity terhadap Travel Intention. Penelitian hanya berfokus pada bagaimana existential authenticity mempengaruhi travel intention melalui enjoyment Wisatawan sehingga penelitian selanjutnya diharapkan dapat menggunakan variabel-variabel lain yang juga relevan.
T The research aims to analyze the Existential Authenticity, Enjoyment, and Travel Intention of tourists. The study used a quantitative research approach with a sample of 180 people. The analysis method used in the study is Structural Equation Modeling (SEM). The results showed that there was a positive influence of Existential Authenticity on Enjoyment, a positive influence of Enjoyment on Travel Intention, a positive influence of Existential Authenticity on Travel Intention, and a role of Enjoyment in mediating the influence of Existential Authenticity on Travel Intention. The research only focuses on how existential authenticity affects travel intention through tourist enjoyment so that future research is expected to use other variables that are also relevant.