DETAIL KOLEKSI

Konsekuensi dari e-service quality pada aplikasi pesan antar makanan online


Oleh : Nur’ Aeni

Info Katalog

Nomor Panggil : 022001901131

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Adiyati Hardjanti

Subyek : Perceived value;Marketing management

Kata Kunci : e-service quality; perceived value; customer satisfaction; customer loyalty; and repurchase intentio

Status Posting : Published

Status : Lengkap


File Repositori
No. Nama File Hal. Link
1. 2023_TA_SMJ_022001901131_Halaman-Judul.pdf 11
2. 2023_TA_SMJ_022001901131_Lembar-Pengeshaan.pdf 6
3. 2023_TA_SMJ_022001901131_Bab-1-Pendahuluan.pdf 10
4. 2023_TA_SMJ_022001901131_Bab-2-Tinjauan-Pustaka.pdf 22
5. 2023_TA_SMJ_022001901131_Bab-3-Metode-Penelitian.pdf 18
6. 2023_TA_SMJ_022001901131_Bab-4-Analisis-dan-Pembahasan.pdf 17
7. 2023_TA_SMJ_022001901131_Bab-5-Kesimpulan.pdf 4
8. 2023_TA_SMJ_022001901131_Daftar-Pustaka.pdf 4
9. 2023_TA_SMJ_022001901131_Lampiran.pdf 24

P Penelitian ini bertujuan menguji dan menganalisis peran e-service quality, perceived value, customer satisfaction, dan customer loyalty terhadap repurchase intention pada konsumen pengguna aplikasi pesan antar makanan online. Sampel yang digunakan dalam penelitian ini berjumlah 200 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data dianalisis menggunakan metode Structural Equation Model (SEM). Hasil dari penelitian ini adalah: (1) e-Service Quality berpengaruh positif terhadap Perceived Value, (2) e-Service Quality berpengaruh positif terhadap Customer Satisfaction, (3) e-Service Quality berpengaruh positif terhadap Customer Loyalty, (4) Perceived Value tidak berpengaruh positif terhadap Customer Loyalty, (5) Customer Satisfaction tidak berpengaruh positif terhadap Customer Loyalty, dan (6) Customer Loyalty berpengaruh positif terhadap Repurchase Intention.

T This study aims to examine and analyze the role of e-service quality, perceived value, customer satisfaction, and customer loyalty on repurchase intention among consumers who use online food delivery applications. The sample used in this study amounted to 200 respondents. The sampling technique used was purposive sampling. Data were analyzed using the Structural Equation Model (SEM) method. The results of this study are: (1) e-Service Quality has a positive effect on Perceived Value, (2) e-Service Quality has no positive effect on Customer Satisfaction, (3) e-Service Quality has a positive effect on Customer Loyalty, (4) Perceived Value has a positive effect on Customer Loyalty, (5) Customer Satisfaction has no positive effect on Customer Loyalty, and (6) Customer Loyalty has a positive effect on Repurchase Intention.

Bagaimana Anda menilai Koleksi ini ?