Pengaruh country of origin image terhadap consumers’ purchase intention pada industri sepatu sneakers di indonesia
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2025
Pembimbing 1 : Husna Leila Yusran
Kata Kunci : Country-of-Origin Image, Brand Image, Attitude Towards the Brand, Purchase Intention
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2025_SK_SMJ_022002002046_Halaman-Judul.pdf | 12 | |
| 2. | 2025_SK_SMJ_022002002046_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2025_SK_SMJ_022002002046_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2025_SK_SMJ_022002002046_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2025_SK_SMJ_022002002046_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2025_SK_SMJ_022002002046_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2025_SK_SMJ_022002002046_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2025_SK_SMJ_022002002046_Bab-1.pdf | 10 | |
| 9. | 2025_SK_SMJ_022002002046_Bab-2.pdf | 15 |
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| 10. | 2025_SK_SMJ_022002002046_Bab-3.pdf | 15 |
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| 11. | 2025_SK_SMJ_022002002046_Bab-4.pdf | 19 |
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| 12. | 2025_SK_SMJ_022002002046_Bab-5.pdf | 5 | |
| 13. | 2025_SK_SMJ_022002002046_Daftar-Pustaka.pdf | 9 | |
| 14. | 2025_SK_SMJ_022002002046_Lampiran.pdf | 11 |
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P Penelitian ini mengkaji pengaruh country-of-origin image, brand image dan attitude towards the brand terhadap purchase intention pada industri sepatu sneakers di indonesia. pengumpulan data dilakukan secara cross-sectional dengan menyebarkan kuisioner secara online melalui google form kepada 220 responden. metode pengumpulan data yang digunakan yaitu non-propability sampling dengan teknik pengambilan sampel menggunakan purposive sampling. data dianalisis menggunakan metode structural equation modeling (sem) dengan menggunakan software spss versi 23 dan amos versi 23. hasil dalam penelitian menunjukan country of origin image tidak berpengaruh terhadap purchase intention sementara brand image dan attitude towards the brand untuk penelitian ini berpengaruh terhadap purchase intention, country of origin image berpengaruh terhadap brand image dan attitude towards the brand, dan brand image berpengaruh terhadap attitude towards the brand.
T This study examines the influence of country-of-origin image, brand image and attitude towards the brand on purchase intention in the sneakers industry in indonesia. data collection is done cross-sectionally by distributing questionnaires online via google form to 220 respondents. the data collection method used is non-propability sampling with sampling techniques using purposive sampling. the results in this study show that country of origin image has no effect on purchase intention while brand image and attitude towards the brand for this study affect purchase intention, country of origin image affects brand image and attitude towards the brand, and brand image affects attitude towards the brand.
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Info Koleksi Skripsi
Universitas
Fakultas
- FH (1771)
- FEB (7672)
- FK (2281)
- FKG (3726)
- FTSP (1208)
- FTI (3782)
- FTKE (2572)
- FALTL (2121)
- FSRD (766)