Consequences of Social EWOM
Info Katalog
File Repositori
Nomor Panggil : 2019_TA_MJ_022143013
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Ayu Ekasari
Subyek : Marketing management
Kata Kunci : social ewom, brand attitude, purchase intention
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2019_TA_MJ_022143013_Halaman-Judul.pdf | 14 | |
| 2. | 2019_TA_MJ_022143013_Bab-1.pdf | 6 | |
| 3. | 2019_TA_MJ_022143013_Bab-2.pdf |
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| 4. | 2019_TA_MJ_022143013_Bab-3.pdf |
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| 5. | 2019_TA_MJ_022143013_Bab-4.pdf |
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| 6. | 2019_TA_MJ_022143013_Bab-5.pdf |
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| 7. | 2019_TA_MJ_022143013_Daftar-Pustaka.pdf | 2 | |
| 8. | 2019_TA_MJ_022143013_Lampiran.pdf |
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T Tujuan dari penelitian ini adalah untuk menguji dampak EWOM Sosial terhadap Niat Pembelian. Ini adalah studi pengujian hipotesis, yang dilakukan di Indonesia. Data diperoleh dengan menyebarkan kuesioner kepada 234 responden yang memiliki pengalaman dalam membeli smartphone berdasarkan merek dan ulasan di Media Sosial. Responden adalah orang yang berusia delapan belas tahun dan lebih tua. Data diuji dengan menggunakan Structural Equation Modeling (SEM) dan Paket Statistik untuk Ilmu Sosial (SPSS). Hasil penelitian ini menemukan bahwa ada hubungan antara EWOM Sosialdan sikap Merek, serta hubungan antara Sikap Merek dan Intensi Pembelian. Namun,peneliti menemukan bahwa tidak ada hubungan antara EWOM Sosial dan Sikap Merek
T The purpose of this study is to examine the impact of Social EWOM towardPurchase Intention. This is a hypothesis testing study, of which was conducted inIndonesia. Data obtained by distributing questionnaire to 234 respondents who haveexperience in purchasing smartphones based on the brand and review on SocialMedia. The respondents are people who are eighteen years old and older. The datatested by using Structural Equation Modeling (SEM) and Statistical Package for theSocial Science (SPSS).The result of this research found that there are relationship between SocialEWOM and Brand attitude, and also relationship between Brand Attitude andPurchase Intention. However, the researcher found out that there is no relationshipbetween Social EWOM and Brand Attitude.
Peran mediasi sikap pada pengaruh norma subjektif dan religiusitas terhadap intensi pembelian
FEB - Usakti
Anteseden dan konsekuensi sikap viewers pada food vlogger sate taichan di channel youtube
FEB - Usakti
Anteseden dan konsekuensi affective identification dan satisfaction pada restoran cepat saji
FEB - Usakti
Pengaruh attitude, subjective norm, perceived behavioral control, halal awareness terhadap purchase intention
FEB - Usakti
Peran customer engagement dalam memediasi pengaruh gamification terhadap repurchase intention
FEB - Usakti
Pengaruh social media marketing dan price terhadap purchase intention melalui brand image
FEB - Usakti
Pengaruh e-wom terhadap purchase intention konsumen melalui brand equity pada apparel brands
FEB - Usakti
Pengaruh country of origin terhadap purchase intention pada pasar smartphone di indonesia
FEB - Usakti
Dampak influencer social media pada consumer well-being dan purchase intention perspective youtube
FEB - Usakti
Pengaruh credibility social media influencer terhadap purchase intention pada produk skincare
FEB - Usakti
Pengaruh website design, reliable service, trust, personalisation terhadap purcahse intention e-grocery.
FEB - Usakti
Pengaruh service quality, perceived value, storeatmosphere terhadap customer satisfaction danpurchase intention
FEB - Usakti
Pengaruh social presence dan live streaming quality terhadap purchase intention pada e-commerce
FEB - Usakti
Anteseden environmental concerns dan social influence terhadap willingness to pay pada brand eco fashion di jakarta.
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Pengaruh argument quality, source credibility, kindness, consumer well-being terhadap purchase intention
FEB - Usakti
Peran brand love dan perceived quality dalam memediasi pengaruh brand personality terhadap purchase intention
FEB - Usakti
Dampak social media marketing terhadap brand awareness, brand engagement, brand image, dan purchase intention.
FEB - Usakti
Pengaruh corporate social responsibility terhadap brand attitude dan purchase intention terhadap coffee shop.
FEB - Usakti
Pengaruh argument quality, source credibility dan kindness terhadap consumer well-being dan purchase intention.
FEB - Usakti
Pengaruh economic drivers dan social drivers terhadap increased purchase intentions melalui customer commitment
FEB - Usakti
Pengaruh perceived service quality dan perceived price terhadap repurchase intention pada provider telepon genggam
FEB - Usakti
Antecedents dari repurchase intention, word-of-mouth dan feedback pada industri penerbangan low cost carrier
FEB - Usakti
Pengaruh brand image, product involvement, product knowledge terhadap counterfeits purchase intention
FEB - Usakti
Pengaruh ethicality of the advertisement dan likeabilit of the advertisemen terhadap purchase intention
FEB - Usakti
Pengaruh electronic word of mouth terhadap brand image dan purchase intention pada produk handphone
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh cognition,affection,conation dan brand awareness terhadap future purchase intention
FEB - Usakti
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