Anteseden customer satisfaction pada industri coffee shop
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Yolanda Masnita Siagian
Pembimbing 2 : Mahasiswa
Kata Kunci : Store Image; Employee Friendliness; Hedonic Shopping Value; Product Quality; Perceived Crowding; Cus
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_SK_SMJ_022002000021_Halaman-Judul.pdf | 11 | |
| 2. | 2024_SK_SMJ_022002000021_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2024_SK_SMJ_022002000021_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2024_SK_SMJ_022002000021_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2024_SK_SMJ_022002000021_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2024_SK_SMJ_022002000021_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2024_SK_SMJ_022002000021_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | ||
| 8. | 2024_SK_SMJ_022002000021_Bab-1.pdf | 9 | |
| 9. | 2024_SK_SMJ_022002000021_Bab-2.pdf | 15 |
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| 10. | 2024_SK_SMJ_022002000021_Bab-3.pdf | 18 |
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| 11. | 2024_SK_SMJ_022002000021_Bab-4.pdf | 17 |
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| 12. | 2024_SK_SMJ_022002000021_Bab-5.pdf | 4 | |
| 13. | 2024_SK_SMJ_022002000021_Daftar-Pustaka.pdf | 3 | |
| 14. | 2024_SK_SMJ_022002000021_Lampiran.pdf | 11 |
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P Penelitian ini dilakukan untuk menguji dan menganalisis pengaruh Store Image, Employee Friendliness, Hedonic Shopping Value, Product Quality, Perceived Crowding terhadap Customer Satisfaction. Kriteria responden ditujukan kepada responden yang pernah mengunjungi Coffee Shop. Metode pengumpulan data yang digunakan non-probability sampling dengan Teknik purposive sampling dengan menggunakan kuesioner yang telah diisi oleh 166 responden. Metode analisis data dalam penelitian ini menggunakan analisis regresi berganda (Multiple Regression) dengan menggunakan software SPSS 23. Hasil dari penelitian ini adalah: (1) Store Image b erpengaruh p ositif terhadap C ustomer Satisfaction, ( 2) E mployee Friendliness berpengaruh positif terhadap Customer Satisfaction, (3) Hedonic Shopping Value berpengaruh positif terhadap Customer Satisfaction, ( 4) Product Quality berpengaruh positif terhadap Customer Satisfaction, (5) Perceived Crowding berpengaruh positif terhadap Customer Satisfaction.
T This research was conducted to test and analyze the influence of Store Image, Employee Friendliness, Hedonic Shopping Value, Product Quality, Perceived Crowding on Customer Satisfaction. The respondent criteria are aimed at respondents who have visited the Coffee Shop. The data collection method used is non-probability sampling with a purposive sampling technique using a questionnaire which was filled in by 166 respondents. The data analysis method in this research uses multiple regression analysis using SPSS 23 software. The results of this research are: (1) Store Image has a positive effect on Customer Satisfaction, (2) Employee Friendliness has a positive effect on Customer Satisfaction, (3) ) Hedonic Shopping Value has a positive effect on Customer Satisfaction, (4) Product Quality has a positive effect on Customer Satisfaction, (5) Perceived Crowding has a positive effect on Customer Satisfaction.
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