DETAIL KOLEKSI

Pengaruh price dan product quality terhadap consumer satisfaction dan repurchase intention


Oleh : Muhamad Khoirur Riza

Info Katalog

Nomor Panggil : 022001901132

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Arnolt Kristian Pakpahan

Subyek : Marketing management;Quality of product

Kata Kunci : price, product quality, consumer satisfaction, and repurchase intenti

Status Posting : Published

Status : Lengkap


File Repositori
No. Nama File Hal. Link
1. 2023_TA_SMJ_022001901132_Halaman-Judul.pdf 9
2. 2023_TA_SMJ_022001901132_Lembar-Pengesahan.pdf 6
3. 2023_TA_SMJ_022001901132_Bab-1_Pendahuluan.pdf 6
4. 2023_TA_SMJ_022001901132_Bab-2_Tinjauan-Pustaka.pdf 11
5. 2023_TA_SMJ_022001901132_Bab-3_Metode-Penelitian.pdf 16
6. 2023_TA_SMJ_022001901132_Bab-4_Analisis-dan-Pembahasan.pdf 11
7. 2023_TA_SMJ_022001901132_Bab-5_Simpulan-dan-Saran.pdf 3
8. 2023_TA_SMJ_022001901132_Daftar-Pustaka.pdf 5
9. 2023_TA_SMJ_022001901132_Lampiran.pdf 14

T Tujuan penelitian ini adalah menganalisis pengaruh dari Price dan Product Quality terhadap Consumer Satisfaction dan Repurchase Intention .Sampel yang diambil adalah dengan kriteria berupa individu yang pernah membeli air biru minimal 2x dalam selama 1 bulan terakhir.Penelitian ini menggunakan data primer yang diperoleh melalui kuesioner yang didistribusikan kepada 252 responden.Data dianalisis menggunakan metode Structural Equation Model (SEM) dengan bantuan program SPSS dan AMOS. Hasil dari penelitian ini menunjukkan bahwa Price dan Product Quality memiliki pengaruh positif terhadap Consumer Satisfaction dan Repurchase Intention, namun Consumer Satisfaction tidak memiliki pengaruh positif terhadap Repurchase Intention.

T The purpose of this research is to analyze the effect of Price and Product Quality on Consumer Satisfaction and Repurchase Intention. The samples taken are with the criteria of individuals who have bought blue water at least 2x in the past 1 month. This study uses primary data obtained through questionnaires distributed to 252 respondents. Data were analyzed using the Structural Equation Model (SEM) method with the help of the SPSS and AMOS programs. The results of this study indicate that Price and Product Quality have a positive influence on Consumer Satisfaction and Repurchase Intention, but Consumer Satisfaction does not have a positive influence on Repurchase Intention

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