Pengaruh country of origin dan brand credibility terhadap purchase intention
Info Katalog
File Repositori
Nomor Panggil : 022001801116
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2022
Pembimbing 1 : Kurniawati
Subyek : Marketing - Management;Customer satisfaction - Marketing
Kata Kunci : country of origin, brand credibility, purchase intention.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2022_TA_SMJ_-022001801116_Halaman-Judul.pdf | 11 | |
| 2. | 2022_TA_SMJ_-022001801116_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2022_TA_SMJ_-022001801116_Bab-1-Pendahuluan.pdf | 5 | |
| 4. | 2022_TA_SMJ_-022001801116_Bab-2-Tinjauan-Pustaka.pdf | 10 |
|
| 5. | 2022_TA_SMJ_-022001801116_Bab-3-Metode-Penelitian.pdf | 13 |
|
| 6. | 2022_TA_SMJ_-022001801116_Bab-4-Analisis-dan-Pembahasan.pdf | 11 |
|
| 7. | 2022_TA_SMJ_-022001801116_Bab-5-Kesimpulan.pdf | 3 |
|
| 8. | 2022_TA_SMJ_-022001801116_Daftar-Pustaka.pdf | 8 | |
| 9. | 2022_TA_SMJ_-022001801116_Lampiran.pdf | 18 |
|
P Penelitian ini bertujuan menguji dan menganalisa pengaruh country of origin, brand credibility terhadap purchase intention. Objek penelitian ini adalah produk fashion lokal. Sampel yang digunakan pada penelitian ini sebanyak 203 responden. Data diperoleh dengan menyebarkan kuesioner secara online dengan media alat bantu google form kepada konsumen yang telah menggunakan produk fashion lokal minimal 3 bulan. Metode yang digunakan dalam penelitian ini adalah non-probability sampling dengan teknik purposive sampling. Data yang diperoleh dianalisis dengan software SPSS 25. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh positif country of origin dan brand credibility terhadap purchase intention,terdapat pengaruh positif country of origin terhadap Purchase Intention, terdapat pengaruh positif brand credibility terhadap purchase intention. Implikasi manajerial untuk meningkatkan country of origin, brand credibility dan purchase intention. Penelitian selanjutnya dapat menambah variabel lain seperti brand image, customer satisfaction, brand loyalty, dan Word of mouth yang dapat mempengaruhi purchase intention (Büyükdağ, 2021).
T This study aims to examine and analyze the effect of country of origin, brand credibility on purchase intention. The object of this research is local fashion products. The sample used in this study were 203 respondents. The data was obtained by distributing online questionnaires using google form as a media tool to consumers who had used local fashion products for at least 3 months. The method used in this research is non-probability sampling with purposive sampling technique. The data obtained were analyzed software SPSS 25. The results of this study indicate that there is a positive influence of country of origin and brand credibility on purchase intention, there is a positive influence of country of origin on Purchase Intention, there is a positive influence of brand credibility on purchase intention. Managerial implications for increasing country of origin, brand credibility and purchase intention. Further research can add other variables such as brand image, customer satisfaction, brand loyalty, and word of mouth that can affect purchase intention (Büyükdağ, 2021).
Peran mediasi sikap pada pengaruh norma subjektif dan religiusitas terhadap intensi pembelian
FEB - Usakti
Anteseden dan konsekuensi sikap viewers pada food vlogger sate taichan di channel youtube
FEB - Usakti
Anteseden dan konsekuensi affective identification dan satisfaction pada restoran cepat saji
FEB - Usakti
Pengaruh attitude, subjective norm, perceived behavioral control, halal awareness terhadap purchase intention
FEB - Usakti
Peran customer engagement dalam memediasi pengaruh gamification terhadap repurchase intention
FEB - Usakti
Pengaruh social media marketing dan price terhadap purchase intention melalui brand image
FEB - Usakti
Pengaruh e-wom terhadap purchase intention konsumen melalui brand equity pada apparel brands
FEB - Usakti
Pengaruh country of origin terhadap purchase intention pada pasar smartphone di indonesia
FEB - Usakti
Dampak influencer social media pada consumer well-being dan purchase intention perspective youtube
FEB - Usakti
Pengaruh credibility social media influencer terhadap purchase intention pada produk skincare
FEB - Usakti
Pengaruh website design, reliable service, trust, personalisation terhadap purcahse intention e-grocery.
FEB - Usakti
Pengaruh service quality, perceived value, storeatmosphere terhadap customer satisfaction danpurchase intention
FEB - Usakti
Pengaruh social presence dan live streaming quality terhadap purchase intention pada e-commerce
FEB - Usakti
Anteseden environmental concerns dan social influence terhadap willingness to pay pada brand eco fashion di jakarta.
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Pengaruh economic drivers dan social drivers terhadap increased purchase intentions melalui customer commitment
FEB - Usakti
Pengaruh perceived service quality dan perceived price terhadap repurchase intention pada provider telepon genggam
FEB - Usakti
Antecedents dari repurchase intention, word-of-mouth dan feedback pada industri penerbangan low cost carrier
FEB - Usakti
Pengaruh brand image, product involvement, product knowledge terhadap counterfeits purchase intention
FEB - Usakti
Pengaruh ethicality of the advertisement dan likeabilit of the advertisemen terhadap purchase intention
FEB - Usakti
Pengaruh electronic word of mouth terhadap brand image dan purchase intention pada produk handphone
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh cognition,affection,conation dan brand awareness terhadap future purchase intention
FEB - Usakti
Pengaruh collectivism, environmental visibilities dan subjective norms terhadap green purchase intention.
FEB - Usakti
Pengaruh attitude, perceived behavior control, subjective norm, brand consciousness terhadap purchase intention
FEB - Usakti
Pengaruh price, familiarity, store image,perceived quality terhadap purchase intention dan loyalty
FEB - Usakti
Pengaruh knowledge, religiosity, word of mouth terhadap purchase intention di mediasi oleh attitude
FEB - Usakti
Pengaruh social identity social influenceb dan perceived value terhadap purchase intention
FEB - Usakti
Pengaruh unctional, hedonic, symbolic, financial value terhadap purchase intention pada restoran mewah
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7359)
- FK (2156)
- FKG (3532)
- FTSP (1168)
- FTI (3280)
- FTKE (2524)
- FALTL (2097)
- FSRD (759)