Determinan purchase intention terhadap sepatu lokal
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2025
Pembimbing 1 : Asep Hermawan
Kata Kunci : Purchase intention, Brand Image, Price Fairness
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2025_SK_SMJ_022002101194_Halaman-Judul.pdf | 10 | |
| 2. | 2025_SK_SMJ_022002101194_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2025_SK_SMJ_022002101194_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2025_SK_SMJ_022002101194_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2025_SK_SMJ_022002101194_Lembar-Pengesahan.pdf | 1 | |
| 6. | 2025_SK_SMJ_022002101194_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2025_SK_SMJ_022002101194_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2025_SK_SMJ_022002101194_Bab-1.pdf | ||
| 9. | 2025_SK_SMJ_022002101194_Bab-2.pdf |
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| 10. | 2025_SK_SMJ_022002101194_Bab-3.pdf |
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| 11. | 2025_SK_SMJ_022002101194_Bab-4.pdf |
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| 12. | 2025_SK_SMJ_022002101194_Bab-5.pdf | 5 | |
| 13. | 2025_SK_SMJ_022002101194_Daftar-Pustaka.pdf | ||
| 14. | 2025_SK_SMJ_022002101194_Lampiran.pdf |
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P Penelitian ini bertujuan untuk menganalisis pengaruh attitude, subjective norms, perceived behavioral control, brand image, price fairness, dan social media marketing terhadap purchase intention terhadap produk sepatu lokal di indonesia. metode pengumpulan data dilakukan dengan menyebarkan kuesioner secara online kepada individu yang setidaknya membeli sepatu lokal 1 kali dalam 1 tahun terakhir, individu yang aktif dalam sosial media, dan berusia minimal 18 tahun. penelitian ini menggunakan metode non-probability sampling dan teknik purposive sampling, dengan jumlah sampel sebanyak 200 responden. teknik analisis data menggunakan regresi berganda yang diolah melalui software spss versi 22.hasil penelitian menunjukkan bahwa seluruh variabel independen, yaitu attitude, subjective norms, perceived behavioral control, brand image, price fairness, dan social media marketing berpengaruh positif dan signifikan terhadap purchase intention.kata kunci: attitude ; subjective norms ; perceived behavioral control ; brand image, price fairness; social media marketing ; purchase intention
T This study aims to analyze the influence of attitude, subjective norms, perceived behavioral control, brand image, price fairness, and social media marketing on purchase intention toward local footwear products in indonesia. data were collected by distributing online questionnaires to individuals who had purchased local shoes at least once in the past year, were active on social media, and were at least 18 years old. the study employed a non-probability sampling method with purposive sampling technique and obtained a total of 200 respondents. data analysis was conducted using multiple linear regression with spss version 22.the results indicate that all independent variables attitude, subjective norms, perceived behavioral control, brand image, price fairness, and social media marketing, have a positive and significant influence on purchase intention.keywords: attitude ; subjective norms ; perceived behavioral control ; brand image ; price fairness ; social media marketing ; purchase intention
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Info Koleksi Skripsi
Universitas
Fakultas
- FH (1871)
- FEB (7819)
- FK (2311)
- FKG (3735)
- FTSP (1208)
- FTI (3795)
- FTKE (2572)
- FALTL (2121)
- FSRD (768)