Anteseden dan konsekuensi dari fantasy experience pada wisata honeymoon di Bali
Info Katalog
File Repositori
Nomor Panggil : 122012101034
Subyek : Service - management
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Asep Hermawan
Kata Kunci : Honeymooners’, accommodation, privileges, destination image, destination personality, self-congui
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TS_MMJ_122012101034_Halaman-Judul.pdf | 11 | |
| 2. | 2023_TS_MMJ_122012101034_Lembar-Pengesahan.pdf | ||
| 3. | 2023_TS_MMJ_122012101034_Bab-1-Pendahuluan.pdf | ||
| 4. | 2023_TS_MMJ_122012101034_Bab-2-Tinjuan-Pustaka.pdf |
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| 5. | 2023_TS_MMJ_122012101034_Bab-3-Metode-Penelitian.pdf |
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| 6. | 2023_TS_MMJ_122012101034_Bab-4-Analisis-dan-Pembahasan.pdf |
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| 7. | 2023_TS_MMJ_122012101034_Bab-5-Simpulan.pdf | 3 | |
| 8. | 2023_TS_MMJ_122012101034_Daftar-Pustaka.pdf | ||
| 9. | 2023_TS_MMJ_122012101034_Lampiran.pdf |
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P Penelitian ini bertujuan untuk menganalisis Honeymooners’ accommodation(HA), Honeymooners’ privileges (HP), Honeymoon destination image (DI),Honeymoon destination personality (DP), self-conguity (SC), social aspects (SC),dining experience (DE), dan Honeymoon expenses (HE) terhadap fantasyexperience (FE) serta menganalisis pengaruh fantasy experience (FE) terhadaprevisit intention (RI). Peningkatan fantasy experience pada pasangan Honeymoondi Bali dapat menjadi saran untuk meningkatkan minat berkunjung kembalidikemudian hari. Data yang digunakan dalam penelitian ini merupakan dataprimer yang dikumpulkan melalui kuesioner google form dari 100 respondendengan kriteria pernah menggunakan paket Honeymoon di Bali tidak lebih dari 1tahun. Analisis data yang digunakan untuk uji hipotesis yaitu SEM (StructuralEquation Modeling) dengan menggunakan program AMOS. Hasil penelitianmenunjukan bahwa terdapat pengaruh positif signifikan Honeymooners’accommodation, Honeymooners’ privilege, Honeymoon destination personality,dan dining experience terhadap fantasy experience serta pengaruh positifsignifikan fantasy experience terhadap revisit intention. Akan tetapi Honeymoondestination images; pengaruh self-congruity; pengaruh social aspect; dan socialaspect tidak berpengaruh terhadap fantasy experience. Oleh karena itu, sesudahseharusnya perusahaan jasa akomodasi kepariwisataan, pemerintah daerah danDinas Pariwisata sebagai pembuat kebijakan untuk meningkatkan fantasyexperience bagi pasangan Honeymoon di Bali dengan membuat banyak programprogram travel agent yang mendukung pemasaran wisata Honeymoon
T This research aims to analyze Honeymooners' accommodation (HA),Honeymooners' privileges (HP), Honeymoon destination image (DI), Honeymoondestination personality (DP), self-conguity (SC), social aspects (SC), diningexperience (DE), and Honeymoon expenses (HE) on fantasy experience (FE) andanalyzing the influence of fantasy experience (FE) on revisit intention (RI).Increasing the fantasy experience for Honeymoon couples in Bali can be asuggestion to increase interest in visiting again in the future. The data used in thisresearch is primary data collected via a Google Form questionnaire from 100respondents with the criteria of having used a Honeymoon package in Bali for nomore than 1 year. Data analysis used to test the hypothesis is SEM (StructuralEquation Modeling) using the AMOS program. The research results show thatthere is a significant positive influence of Honeymooners' accommodation,Honeymooners' privilege, Honeymoon destination personality, and diningexperience on fantasy experience as well as a significant positive influence offantasy experience on revisit intention. However, Honeymoon destination images;the influence of self-congruity; influence of social aspects; and social aspectshave no effect on fantasy experience. Therefore, it is appropriate for tourismaccommodation service companies, local governments and the TourismDepartment as policy makers to increase the fantasy experience for Honeymooncouples in Bali by creating many travel agent programs that support Honeymoontourism marketing.
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