M Mistakes in choosing a location and determining what kind of hotel investment often occur in hotel business investments without pre-reviewing to find out the potential location before stepping into the real study. This study aims to examine the comprehensive feasibility of covering technical, socio-cultural, environmental and economic aspects as an initial filter for the feasibility of hotel investment. With a comprehensive target as an initial filter for the application of aspects that affect local laws by analyzing the External Factor Evaluation Matrix (EFEM) and Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis, as well as high, medium and low economic scenario analysis to evaluate comprehensive feasibility. hotel investment before a deeper study. By determining the initial filter, the application of SWOT and the analysis of high, medium and low economic scenarios, that the implementation of a comprehensive preliminary feasibility study in the location determination process greatly influences the determination of hotel investment from the initial process until later the initial study if it is continued and the development implementation process can be carried out smoothly overall.