Pengaruh social media marketing, brand consciousness dan value consciousness terhadap brand loyalty
Info Katalog
File Repositori
Nomor Panggil : 2019_TA_MJ_022131210
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2018
Pembimbing 1 : Adiati Hardjanti
Subyek : Brand consciousness;Marketing management
Kata Kunci : brand consciousness, brand loyalty, social media marketing, value consciousness.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2018_TA_MJ_022131210_Halaman-Judul.pdf | 16 | |
| 2. | 2018_TA_MJ_022131210_Bab-1.pdf | 6 | |
| 3. | 2018_TA_MJ_022131210_Bab-2.pdf |
|
|
| 4. | 2018_TA_MJ_022131210_Bab-3.pdf |
|
|
| 5. | 2018_TA_MJ_022131210_Bab-4.pdf |
|
|
| 6. | 2018_TA_MJ_022131210_Bab-5.pdf |
|
|
| 7. | 2018_TA_MJ_022131210_Daftar-Pustaka.pdf | 5 | |
| 8. | 2018_TA_MJ_022131210_Lampiran.pdf |
|
T Tujuan dari Penelitian ini adalah untuk menganalisa pengaruh dari Social Media Marketing, Brand Consciousness Dan Value Consciousness Terhadap Brand Loyalty. Data diperoleh dengan cara menyebarkan kuesioner online kepada 215 responden. Data yang digunakan adalah cross-sectional dan menggunakan Purposive Non-Probabilty sampling sebagai pengambilan metode sampel. Data menggunakan Program AMOS. Alat analisis yang digunakan adalah Structural Equation Modeling (SEM).Hasil pengujian hipotesa menunjukkan bahwa: Social Media Marketing berpengaruh positif secara signifikan terhadap Brand Loyalty, Social Media Marketing berpengaruh positif secara signifiikan terhadap Brand Consciousness, Brand Consciousness berpengaruh positif secara signifikan terhadap Brand Loyalty, Social Media Marketing berpengaruh positif secara signifikan terhadap Value Consciousness, Value Consciousness berpengaruh positif secara signifikan terhadap Brand Loyalty.Penelitian selanjutnya menggunakan variabel yaitu Impact of Traditional Media Marketing. (Ismail, 2016)
T The purpose of this study is to analyze The Influence Of Social Media Marketing, Brand Consciousness And Value Consciousness On Brand Loyalty. The data was gathered using online questionnaires and was collected from 215 respondent. The data was using cross-sectional and the sampling method was using Purposive Non-Probabilty Sampling. The reseach were using Structural Equation Modeling (SEM) as analyisis method.The finding in this research were: Social Media Marketing were significantly have positive effect Brand Loyalty, Social Media Marketing were signifitcantly have postive effect Brand Consciousness, Brand Consciousness were signifitcantly have postive effect Brand Loyalty, Social Media Marketing were significantly have positive effect Value Consciousness and Value Consciousness were significantly have positive effect Brand Loyalty.The further research uses variables Impact of Traditional Media Marketing. (Ismail, 2016)
Pengaruh brand experience terhadap brand loyalty: peran mediasi brand love dan moderasi brand trust
FEB - Usakti
Meningkatkan brand equity menggunakan brand love,brand loyalty, brand trust, dan brand affection.
FEB - Usakti
Pengaruh customer satisfaction, brand image dan brand love terhadap brand loyalty restoran fast food di jakarta
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty melalui brand trust dan perceived quality pada sport wear
FEB - Usakti
Pengaruh advertising, public relation, direct marketing, sales promotion terhadap brand loyalty.
FEB - Usakti
Pengaruh brand communication terhadap brand loyalty melalui brand personality kosmetik lokal di Indonesia
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Anticident and outcomes dari brand personality pada para pengguna vidoe game playstation
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh brand service quality, satisfaction, trust dan preference terhadap brand loyalty
FEB - Usakti
Pengaruh spokes-character terhadap brand awareness dan perceived quality dalam menciptakan brand loyalty
FEB - Usakti
Pengaruh kemasan, harga, dan kesadaran merek terhadap loyalitas merek pada produk "Mini Oreo"
FEB - Usakti
Pengaruh evaluasi merek,kepercayaan terhadap merek,kepuasan merek dan hubungan merek terhadap lotalitas
FEB - Usakti
Pengaruh brand evaluation, trust, satisfaction, brand relationship terhadap brand loyalty pada lipstik revlon
FEB - Usakti
Pengaruh brand communication dan brand image terhadap brand loyalty melalui brand trust
FEB - Usakti
Pengaruh brand communication, brand Image terhadap brand loyalty melalui brand trust produk minuman berkarbonasi
FEB - Usakti
Analisis pengaruh brand identification, brand image dan brand trust terhadap brand loyalty
FEB - Usakti
Pengaruh asosiasi merek,l oyalitas merek, kesadaran merek, citra merek terhadap ekuitas merek
FEB - Usakti
Pengaruh attitude, perceived behavior control, subjective norm, brand consciousness terhadap purchase intention
FEB - Usakti
Analisa pengaruh social media marketing, brand consciousness dan value consciousness terhadap brand loyalty
FEB - Usakti
Kontribusi kepribadian merek terhadap kesadaran merek, kepercayaan merek dan kesetiaan merek
FEB - Usakti
Pengaruh brand association, brand loyalty, brand awareness, dan brand image terhadap brand equity
FEB - Usakti
Pengaruh brand innovativeness terhadap brand loyalty yang dimediasi oleh perceived quality
FEB - Usakti
Pengaruh customer brand engagement terhadap brand loyalty melalui customer participation dan brand satisfaction
FEB - Usakti
Pengaruh social media marketing terhadap brand loyalty, brand consciousness dan value consciousness
FEB - Usakti
Pengaruh brand personality terhadap brand awareness, brand trust dan brand loyalty pada smartphone merek Apple
FEB - Usakti
Pengaruh brand awareness, brand association, brand loyalty dan perceived quality terhadap brand equity
FEB - Usakti
Konsekuensi word of mouth terhadap brand image, brand loyalty, brand preference dan brand leadership
FEB - Usakti
Analisis brand experience sebagai faktor yang memediasi hubungan antara self-brand connection dan brand loyalty
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7356)
- FK (2156)
- FKG (3528)
- FTSP (1168)
- FTI (3218)
- FTKE (2524)
- FALTL (2097)
- FSRD (757)