T This study aims to test and examine the influence of Parent-adolescentCohesion and Parent-adolescent Conflict towards the Adolescent self-esteem andAdolescent Stress, and the influence of Adolescent self-esteem and Adolescent Stresstowards Compulsive buying behavior among adolescents. The technique used is the sample of purposive sampling, with the criteria of teenage respondents aged 18-21 years and do impulse buying i.e. purchases without previous planning within the past month. The data obtained by disseminating a questionnaire and collected as many as 194 respondents. Data analysis tools that used was Structural Equation Model (SEM)via AMOS program.. The results of this research show that there are positive influences, Parentadolescent Cohesion towards Adolescent self-esteem, there is a negative influence Parent-adolescent Conflict towards Adolescent self-esteem, there is a positive influence Parent-adolescent Conflict towards Adolescent Stress, negative influence of Adolescent self-esteem towards Adolescent Compulsive buying behavior, and there is a positive influence Adolescent Stress towards Adolescent Compulsivebuying behavior.The findings provide several implications to: (1) society especially parentscan reduce or prevent compulsive buying behavior of their children through reducingthe conflict and improving the relationship with the child to help build their selfesteem and relieve the stress experienced by their children are known can reduce the affect of their compulsive buying behavior. (2) marketing manager should not communicate their product as a product that reduces stress and improves self-esteem, because it would further encourage compulsive purchase behavior.